July 25, 2018
NIKON ANNOUNCES DEVELOPMENT OF NEXT GENERATION FULL-FRAME MIRRORLESS CAMERA AND NIKKOR LENSES—FEATURING A NEW MOUNT—THAT PURSUE A NEW DIMENSION IN OPTICAL PERFORMANCE
MISSISSAUGA, ON –
Nikon Canada Inc. is pleased to announce the development of a next-generation full-frame (Nikon FX-format) mirrorless camera and NIKKOR lenses featuring a new mount.
The new mirrorless camera and NIKKOR lenses that are in development will enable a new dimension in optical performance with the adoption of a new mount. The system is the result of Nikon’s unsurpassed optical and manufacturing capabilities gained through more than a century of imaging expertise. Proven reliability and trusted performance are core traits of Nikon Digital-SLRs, and decades of feedback from professional creators around the world has further contributed to the development of this system.
Through the development of this new mirrorless camera, Nikon reaffirms our commitment to providing photographers with the ability to capture images that are richer and more vivid than ever before.
Additionally, an F-Mount adapter is being developed that will enable the use of a wide variety of F-Mount NIKKOR lenses with the new camera.
Nikon will continue to lead imaging innovation with the launch of the new mirrorless camera and the continued development of Nikon Digital-SLR cameras as well as the impressive NIKKOR lens lineup. Soon, Nikon users will have two industry-leading camera systems to choose from, giving consumers the choice to enjoy the unique values that each system offers.
Content relating to this product is available for viewing at the following URL: http://www.nikon.ca/mirrorlessiscoming. Please stay tuned for more information.
Details, including the release date and suggested retail prices, will be shared at a later date.
Nikon, At the Heart of the Image™, is a world leader in digital imaging, precision optics and photo imaging technology; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enables users to tell their stories through amazing photos and videos. Nikon Canada distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 compact interchangeable lens camera system and KeyMission line of action cameras. Nikon Corporation, the parent company of Nikon Canada, recently announced the production of 100 million NIKKOR lenses in 2016, creating a new milestone in Nikon’s heritage of superior optics. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit www.nikon.ca.