March 3, 2015
Nikon’s New COOLPIX P900 Takes Creativity to Extreme Distances with Spectacular 83x Zoom Power and Advanced Shooting Controls
With a lens equivalent of 2000mm, the COOLPIX P900 offers limitless possibilities for what users can capture and instantly share
Mississauga, ON –
Mississauga, ON, March 1, 2015 – Today, Nikon Canada announced the COOLPIX P900, a camera that offers an unprecedented 83x zoom along with superior performance. This exciting long zoom option provides incredibly sharp NIKKOR optics and a 166x Dynamic Fine Zoom* range capable of reaching previously unimaginable distances. In addition to its unrivaled zoom power, the 16-megapixel COOLPIX P900 comes equipped with an array of innovative features and advanced controls for capturing sharp and detailed images, as well as Full HD video from afar. Such features include built-in GPS and the experience of Nikon Snapbridge, whereby users seamlessly shoot and share stunning photos from the camera to a compatible smartphone or tablet via built in Wi-Fi®1 and Near Field Communication technology (NFC2).
With its unbelievable zoom power, users can take close-up shots of a bird high up in the trees or capture the look on their child’s face from the sidelines, as she scores her first goal. Additionally, the COOLPIX P900 combines user-friendly controls, creative features and fast performance, giving users the opportunity to explore their creative path regardless of their photography level or experience.
“With its spectacular 83x zoom range, extensive list of innovative features and advanced controls, the new Nikon COOLPIX P900 is the first COOLPIX compact camera to ever offer this amazing zoom range and powerful features together in an easy-to-use package,” said Amanda Mohammed, Communications and Nikon Professional Services Manager at Nikon Canada. “The COOLPIX P900 will provide users with the opportunity to capture sharp images and video in rich detail near or far, and to share their content with family and friends with confidence.”
Zooming Brilliance with New Nikon COOLPIX P900
The COOLPIX P900 demonstrates the incredible capabilities of NIKKOR optics by sporting a powerful 83x optical zoom (24-2000mm equivalent) NIKKOR ED glass lens with the ability to reach 166x using Dynamic Fine Zoom and a super extra-low dispersion (ED) glass element, making this camera ideal for capturing sharp images and videos from extreme lengths. This feature-packed long zoom is equipped with a 16-megapixel CMOS sensor and a high performance Autofocus (AF) system capable of shooting 7 frames-per-second (fps) to help deliver photos of fast moving sports in superb quality. Sharing these amazing photos has never been easier or more fun, as the COOLPIX P900 allows users to seamlessly shoot and share photos from the camera to a compatible smartphone or tablet via built-in Wi-Fi®1 and NFC2 connectivity.
Whether shooting from above a crowd or from the stands, users can easily and intuitively frame their subjects by using the camera’s built-in electronic viewfinder (EVF) with an eye sensor or high-resolution, Vari-angle 3-inch 921K-dot LCD display. When sitting in the upper deck at a baseball game or taking photos of the family at a summer barbeque, the COOLPIX P900’s versatile controls and features makes it a great companion for every shooting scenario. With the camera’s snap-back zoom button, photographers can effortlessly frame subjects when shooting super-telephoto shots, while the Side Zoom Control button’s position helps to combat camera shake. Additionally, the camera has an intuitive control layout, with the Fn (function) button providing fast access to frequently used functions. The Command Dial and Mode Dial allow users to quickly apply or adjust settings with just one hand. The COOLPIX P900 also features Manual (spot), Manual (normal) and Manual (wide) AF Area Mode options that can be selected in accordance with the size and position of the primary subject.
Taking great action shots is easy with the super-fast COOLPIX P900, as it boasts a speedy shooting lag time of approximately 0.12 seconds** at the maximum wide-angle position and approximately 0.75 seconds** at the maximum telephoto position. This rapid performance allows users to capture clear back-to-back shots of a runner dashing toward the finish line or a baseball player headed towards home plate with rich detail. In addition, the camera incorporates the new Dual Detect Optical VR technology to help achieve the highest level of camera shake compensation available in a Nikon compact digital camera, equivalent to a 5.0-stop*** increase in shutter speed to help ensure sharp photos.
The COOLPIX P900 offers fun and user-friendly features like Scene Modes, filter effects, special effects, Picture Controls and macro mode to help users not only find the best settings for nearly any environment, but allow them to add a personal touch to every image or video. Whether shooting a school play indoors or capturing memories out on the slopes, the COOLPIX P900 provides Scene Modes and filter effects that help achieve optimal results without missing a shot. Additionally, users can capture video in Full HD 1080p with stereo audio recording or use the camera’s innovative Time Lapse feature to capture a beautiful sunrise or sunset video over the course of time. When recording video from afar, the Zoom Microphone function enables the clear recording of sounds from a variety of distances. Lastly, the COOLPIX P900 makes it easy to document every vacation spot or outdoor adventure as the camera’s built-in GPS and point of interest (POI) allows users to geo-tag images and view where those images were taken on a map.
Nikon Snapbridge describes the experience of quickly and easily sending photos wirelessly from your Wi-Fi®1 enabled Nikon HD-SLR, Nikon 1 or COOLPIX camera to a compatible smartphone or tablet. Share your great photos on the go, even in remote locations or even use a smartphone or tablet to control your camera. See what the camera sees and take pictures –great for selfies and group photos that actually include you!
Price and Availability
The COOLPIX P900 will be available at Authorized Nikon Canada Dealers in April 2015 at a Manufacturer’s Suggested Retail Price (MSRP) of $669.95* (body only). Available in black.
In order to give consumers a more effective way to understand the benefits of each COOLPIX camera and to help users determine the best camera to fit their lifestyle, Nikon has segmented the COOLPIX series into five categories: Advanced Performance, Waterproof Shockproof, Slim Zoom, Bridge Zoom and Budget Friendly. For more information about these and other COOLPIX cameras, please visit www.nikon.ca.
Nikon, At the Heart of the Image™, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR and HD-SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced cameras with interchangeable lens system. In 2013, Nikon Corporation celebrated the 80th anniversary of the launch of its NIKKOR brand of photographic lenses, and announced the production of more than 90 million NIKKOR lenses in 2014, creating a new milestone in Nikon’s heritage of superior optics. At the heart of every Nikon camera is Nikon's exclusive EXPEED, EXPEED 2, EXPEED 3, EXPEED 4 or EXPEED 4A advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit www.nikon.ca.
Photos are available upon request and can be accessed in the Nikon Canada press room: http://en.nikon.ca/about-nikon/press-room/index.page.
*Dynamic Fine Zoom magnification is calculated from the full-wide end of optical zoom.
**Measured in accordance with CIPA standards, subject brightness measuring 10 LV, programmed auto exposure, Single AF autofocus mode.
***Measured in accordance with CIPA standards at approx. 350mm (equivalent focal length in 35mm  format).
****MSRP (Manufacturer’s Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.
1Nikon Cameras having built-in Wi-Fi capability or connected to a WU-1a or WU-1b Wireless Mobile Adapter can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart devices running on the Android™ operating system.
2Nikon Cameras having built-in NFC capability can only be used with a compatible smart device running on the Android™ operating system version 4.0 or higher.
The Nikon Wireless Mobile Utility application must be installed on the device before it can be used with cameras having built-in Wi-Fi and/or NFC capability or connected to a WU-1a or WU-1b Wireless Mobile Adapter. Compatibility information can be found, and the application can be downloaded, at: https://play.google.com/store/apps/details?id=com.nikon.wu.wmau&hl=en (Android) or
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Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the manufacturer.
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Steve Gold / Maxine Roy