February 10, 2015

Capturing stunning images made simple with Nikon’s budget-friendly COOLPIX S3700 and L32 compact digital cameras

Nikon’s newest ultra-compact and stylish cameras are ready to capture everyday memories with ease

Mississauga, ON

Mississauga, ON, February 9, 2015 – Today, Nikon Canada announced two new budget-friendly COOLPIX cameras, the S3700 and L32.These ultra-compact and stylish offerings make it fun to capture stunning images and HD video with ease. From birthday parties to beach days, these new cameras are a welcome addition to any family, and are ready to use at a moment’s notice. In addition to a powerful 8x optical zoom, the 20.1-megapixel S3700 offers the experience of Nikon Snapbridge, whereby users seamlessly shoot and share stunning photos from the camera to a compatible smartphone or tablet via built-in Wi-Fi®1 and Near Field Communication technology (NFC2).


“When life moves fast, users want an easy-to-use camera that can keep pace and capture memories though vivid images and videos at a moment’s notice,” said Amanda Mohammed, Communications and Nikon Professional Services Manager at Nikon Canada. “Nikon’s new COOLPIX S3700 and L32 are a great value, as they are affordable yet powerful compact camera options that offer tremendous image quality and performance in the palm of your hand.”


A Camera You Can Count On, Wherever Life Leads

The COOLPIX S3700 is the ideal ultra-compact camera, helping users capture amazing photos and HD videos with ease. With built-in Wi-Fi1 and NFC2 connectivity, the S3700 makes it simple to seamlessly share images with friends and family. Whether photographing an up-close shot of a beautiful garden, or a school play from far away, the 8x optical zoom with Lens-Shift Vibration Reduction (VR) technology, 16x Dynamic Fine Zoom* and 20.1-megapixel CCD sensor will help to ensure sharp, detailed images. For photographing fast-moving kids and pets, the S3700 features Subject Tracking to track the subject, keeping it in focus for high quality photos. Users can also capture 720p HD video, or use fun photo effects and Glamour Retouch modes to tap into their creativity to make fun and flattering images that are ready to share.


Capture Everyday Moments With Ease

The new 20.1-megapixel COOLPIX L32 allows users to conveniently capture great images without hassle through a highly intuitive and simple interface. Whether shooting in Easy Auto Mode, one of the 15 scene modes or recording video with one-touch recording, the L32 emphasizes ease-of-use for everyone. Users can creatively capture stunning images or 720p HD video of nights out, day trips and special moments using the versatile 5x optical zoom, and compose and playback on the bright 3.0-inch LCD display. The COOLPIX L32 also accepts widely available AA batteries, making it a great travel companion for the next family vacation.

Nikon Snapbridge

Nikon Snapbridge describes the experience of quickly and easily sending photos wirelessly from your Wi-Fi1 enabled Nikon HD-SLR, Nikon 1 or COOLPIX camera to a compatible smartphone* or tablet. Share your great photos on the go, even in remote locations, or use a smartphone or tablet to control your camera. See what the camera sees and take pictures – great for selfies and group photos that actually include you!


Price and Availability

The Nikon S3700 will be available for a Manufacturer’s Suggested Retail Price (MSRP) of $149.95* at Authorized Nikon Canada Dealers in March 2015. Available in black and blue.  


The L32 will be available for an MSRP of $99.95* in March 2015. Available in black and red.


In order to give consumers a more effective way to understand the benefits of each COOLPIX camera and to help users determine the best camera to fit their lifestyle, Nikon has segmented the COOLPIX series into five categories: Advanced Performance, Waterproof Shockproof, Slim Zoom, Bridge Zoom and Budget Friendly. For more information about these and other COOLPIX cameras, please visit www.nikon.ca.


Exclusive Canadian Warranty

Nikon Canada offers an exclusive two-year warranty for all COOLPIX digital cameras purchased from an Authorized Nikon Canada Dealer. Consumer’s investment is protected by Nikon Canada’s warranties with in-Canada service.


About Nikon

Nikon, At the Heart of the Image™, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional DSLR and HD-SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced cameras with interchangeable lens system. In 2013, Nikon Corporation celebrated the 80th anniversary of the launch of its NIKKOR brand of photographic lenses, and announced the production of more than 90 million NIKKOR lenses in 2014, creating a new milestone in Nikon’s heritage of superior optics. At the heart of every Nikon camera is Nikon's exclusive EXPEED, EXPEED 2, EXPEED 3, EXPEED 4 or EXPEED 4A advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit www.nikon.ca.


Photos are available upon request and can be accessed in the Nikon Canada press room: http://en.nikon.ca/about-nikon/press-room/index.page.


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*Dynamic Fine Zoom magnification is calculated from the full-wide end of optical zoom.


**MSRP (Manufacturer’s Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.


1. Nikon Cameras having built-in Wi-Fi capability or connected to a W-1a or WU-1b Wireless Mobile Adapter can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart devices running on the Android™ operating system.


2. Nikon Cameras having built-in NFC capability can only be used with a compatible smart device running on the Android™ operating system version 4.0 or higher.


The Nikon Wireless Mobile Utility application must be installed on the device before it can be used with cameras having built-in Wi-Fi and /or NFC capability or connected to a WU-1a or WU-1b Wireless Mobile Adapter. Compatibility information can be found, and the application can be downloaded, at:

https://play.google.com/store/apps/details?id=com.nikon.wu.wmau&hl=en (Android) or

https://itunes.apple.com/en/app/wireless-mobile-adapter-utility/id554157010 (iOS).


Apple, the Apple logo, iPhone, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

Android and Google Play are trademarks of Google Inc.

Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi Alliance.

All Nikon trademarks are trademarks of Nikon Corporation.


Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the manufacturer.


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For more information:

Steve Gold / Maxine Roy                                

StrategicAmpersand Inc.