January 6, 2014

Powerful and Compact: Nikon COOLPIX L830 Offers High Performance and Super Telephoto Capabilities in a Convenient Camera Design

Rounding out the pack, the Nikon COOLPIX L330, S6800, S6700, S3600, S2800, and L30 offer easy-to-use features that help to deliver great performance and image quality

Mississauga, ON – Nikon Canada today introduced the new COOLPIX L830, a compact camera that incorporates a powerful 34X zoom lens and the latest Nikon imaging technology to help users easily capture stunning images and Full HD (1080p) videos either close-up or at a distance easily. Additionally, Nikon has introduced the COOLPIX L330, S6800, S6700, S3600, S2800 and L30, which all boast features that help users achieve spectacular shots, from capturing everyone smiling for a family photo to accurately portraying the true beauty of a morning sunrise. Along with the L830, these new COOLPIX cameras offer user-friendly features and the ability to create vibrant, sharp images with compact convenience, all at a tremendous value.


“With its incredible zoom capabilities and trusted Nikon imaging technology, the new L830 is an exciting addition to the Nikon COOLPIX lineup,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “In addition to the L830, the new L330, S6800, S6700, S3600, S2800 and L30 provide options for those that love to capture and share their images and videos while answering their photography needs.”


The COOLPIX L830: Incredibly Easy, Incredible Zoom

A user-friendly, ergonomically designed long-zoom camera, the Nikon COOLPIX L830 gives users the power to easily preserve life’s precious moments in incredible detail. The L830’s astounding zoom capabilities stem from its super telephoto lens that provides a 34X optical zoom range and an unbelievable 68X Dynamic Fine Zoom1 range. Helping to ensure that the detail captured at these long distances is clear, the L830 sports a 16-megapixel backside illuminated (BSI) CMOS sensor to deliver stunning images and Full HD (1080p) videos, even in low light. The fear of camera shake and the blurry photos that result from it, especially when shooting at super telephoto distances, are minimized thanks to the L830’s Lens-shift Vibration Reduction (VR) system and new Hybrid VR system when shooting videos. From the full-frame action shot captured from the sidelines to a close-up of the player’s expression mid-play, the photographic possibilities are endless.


Even those who consider themselves beginner photographers can take great photos with the COOLPIX L830’s intelligent features, including Easy Auto Mode and Smart Portrait System. With 18 scene modes and a bevy of special effects including Filter Effects and Skin Softening, creating breathtaking landscapes and flattering portraits is a breeze. The L830 also features a 3.0-inch high resolution (921,000-dot) Tilt-LCD monitor to help users compose photos from different perspectives and get the shot they intended.


Intuitive functionality is achieved with strategically placed menu buttons that are easy to navigate, so users spend more time capturing the great shots and less time setting the camera. For added convenience, the L830 runs on easily available AA-size batteries so it can be ready to perform at a moment’s notice.


New COOLPIX Offerings

Nikon has also introduced the COOLPIX L330, S6800, S6700, S3600, S2800 and L30, which all boast features that help users achieve great shots and HD videos, from capturing family photos to beautiful landscapes. They offer user-friendly features and can create sharp, vibrant images that point-and-shoot photographers seek, at a tremendous value.


  • The COOLPIX L330: Designed to capture stunning images at various distances, the COOLPIX L330 is equipped with a 26X optical zoom that is flexible enough to cover a wide-angle 22.5mm to telephoto 585mm, and a 20.2-megapixel sensor for capturing high-definition images even from a distance. It offers the reliability expected by users who require performance and flexibility. Lens-shift VR technology reduces the effects of camera shake to ensure sharp results when shooting images or 720p HD videos. The L330’s 3-inch LCD monitor produces a bright display, making it easier to view photos and apply camera settings, and the camera is powered by readily available AA batteries.


  • The COOLPIX S6800: With a versatile 12X optical zoom and 24X Dynamic Fine Zoom packed into a sleek, compact body, the S6800 makes it easy to capture high-quality images on the go. A 16-megapixel BSI CMOS sensor and easy-to-use features including 18 scene modes and Target Finding AF help to ensure clear, sharp photos in nearly any situation. Composing and editing images is also made simpler with features like a 3.0-inch LCD monitor and Advanced Glamour Retouch with four new functions, including Glare Reduction, Lipstick, Mascara and Eye Shadow. The S6800 is also equipped with built-in Wi-Fi, allowing users to share their photos instantly through Nikon’s Wireless Mobile Adapter Utility application.2


  • The COOLPIX S6700: The S6700 features a 20.1-megapixel CCD sensor and a 10X optical zoom lens that covers a wide-angle 25mm to telephoto 250mm range, utilizing Dynamic Fine Zoom to increase zoom capability up to approximately 20X. With one-touch video recording and VR technology to compensate for camera shake, the S6700 captures crisp, vivid images and offers various shooting effects to enhance image production.


  • The COOLPIX S3600: For users looking for an affordable yet stylish camera option, the S3600 answers the call in a compact body (approximately 19.9mm thick) that fits easily into a pocket. The 8X optical zoom and 16X Dynamic Fine Zoom give users the versatility to shoot portraits and landscapes, while features like the 20.1-megapixel CCD sensor, 18 scene modes, Smart Portrait System and Target Finding AF help them capture these shots in sharp detail. Users can also record unforgettable moments in HD 720p video with Hybrid VR.


  • The COOLPIX S2800: The slim S2800 is an easy-to-use and stylish camera that sports a 20.1-megapixel CCD sensor and a 5X optical zoom NIKKOR lens that covers a wide-angle 26mm to a telephoto 130mm range of view. It offers streamlined operation that allows users to capture unique and expressive photos and videos effortlessly. Built-in Glamour Retouch effects enable users to touch up images to achieve their desired look, including Skin Softening, Small Face, Big Eyes, Powder, Hide Eye Bags, Whiten Eyes, Whiten Teeth, and Redden Cheeks. With the addition of four new effects – Eye Shadow, Lipstick, Glare Reduction and Mascara – the S2800 allows photographers to take their creativity to new heights.


  • The COOLPIX L30: The easy-to-use 20.1-megapixel L30 lets users capture memorable photos and HD videos effortlessly with trustworthy features such as a 5x optical zoom, Easy Auto Mode, Smart Portrait System and Advanced Glamour Retouch. With an easy-to-hold grip and intelligent button layout, the L30 was designed with the user’s comfort in mind. Convenience is also valued as the L30 features a dedicated Movie button that lets the user record instantly, and operates on readily available AA-size batteries.


Price and Availability

The L830 is scheduled to be available at Authorized Nikon Canada Dealers in February 2014 at a Manufacturer’s Suggested Retail Price (MSRP) of $279.95. It is available in black and red.


The L330 is scheduled to be available in February 2014 at an MSRP of $229.95. It is available in black.


The S6800 is scheduled to be available in February 2014 at an MSRP of $229.95. It is available in black and red.


The S6700 is scheduled to be available in February 2014 at an MSRP of $169.95. It is available in black and red.


The S3600 is scheduled to be available in February 2014 at an MSRP of $149.95. It is available in black and blue.


The S2800 is scheduled to be available in February 2014 at an MSRP of $119.95. It is available in black and red.


The L30 is scheduled to be available in February 2014 at an MSRP of $99.95. It is available in black and red.


Exclusive Canadian Warranty

Nikon Canada offers an exclusive two-year warranty for all COOLPIX digital cameras purchased from an Authorized Nikon Canada Dealer. Consumer’s investment is protected by Nikon Canada’s warranties with in-Canada service.


About Nikon
Nikon, At the Heart of the Image™, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR and HD-SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced cameras with interchangeable lens system. In 2013, Nikon Corporation celebrated the 80th anniversary of the launch of its NIKKOR brand of photographic lenses. In the same year, production of NIKKOR lenses surpassed 80 million, creating a new milestone in Nikon’s heritage of superior optics. At the heart of every Nikon camera is Nikon's exclusive EXPEED, EXPEED 2, EXPEED 3 or EXPEED 4 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit www.nikon.ca.

Photos are available upon request and can be accessed in the Nikon Canada press room: http://en.nikon.ca/about-nikon/press-room/index.page.


Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area. Pricing is subject to change. Refer to www.nikon.ca for the latest pricing.


1 Dynamic Fine Zoom magnification is calculated from the full-wide end of optical zoom.

2 Cameras having Wi-Fi® capability can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart devices running on the Android™ operating system.

The application can be downloaded free of charge from Google Play™ or the Apple App Store. For use with Android or iOS mobile devices, please refer to mobile device compatibility and available features at https://play.google.com/store/apps/details?id=com.nikon.wu.wmau&hl=en (Android) or https://itunes.apple.com/en/app/wireless-mobile-adapter-utility/id554157010 (iOS).

 Android and Google Play are trademarks of Google, Inc. 
 iPhone, iPad and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries.

 Apple, the Apple logo, iPhone, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries.

 Android and Google Play are trademarks of Google Inc.

 Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi Alliance.


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Dianna Lai / Steve Gold