February 20, 2013

Superior Clarity and Nimble Precision: DX-format Nikon D7100 Embraces Advanced Enthusiast with Intuitive Engineering

Nikon’s DX-format flagship provides agility, superb image quality and wireless connectivity

Mississauga, ON – Nikon Canada Inc. today announced the D7100, the HD-SLR that ushers in a new era of DX-format image quality and functionality for the experienced shooter and photo enthusiast. The lightweight D7100 has an impressive array of intuitive features and controls bolstered by rapid performance and a robust feature set that includes a new 24.1-megapixel CMOS sensor, Nikon’s 51-point AF system and wireless connectivity.


“Solidifying Nikon’s ongoing commitment to the DX-format HD-SLR customer, the D7100 provides new ways for photographers to capture their creative vision with incredible detail and precision, whether through still images or HD videos,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “The D7100 blends the best creative features with advanced-level functionality to give enthusiasts exactly what they want – a great experience before, during and after capture, from shooting to sharing.”


Engineered for Exceptional Image Quality

At the core of the D7100 is a 24.1-megapixel DX-format CMOS sensor, designed to render the truest, most detail-rich images and brilliant HD videos possible. The innovative sensor design delivers the ultimate in image quality by defying convention; because of the high resolution and advanced technologies, the optical low pass filter (OLPF) is no longer used.


Driven by Nikon’s exclusive EXPEED 3 image processing engine, the D7100 realizes a focus on image quality that extends beyond staggering sharpness to outstanding images with a wide dynamic range in a variety of lighting conditions. A wide ISO range of 100-6400 (expandable to Hi-2 of 25,600) allows for more versatile shooting to capture challenging conditions such as nature at twilight, or even sports in less-than-ideal lighting. Even at higher ISOs, noise is minimized for both still images and HD videos.


Performance and Features Geared for the Advanced User

The D7100 is designed for experienced shooters who are ready to take their photography to the next level, demand a camera that conveys reliability and performance, and are eager to embrace the next photographic challenge. The D7100’s features include:

  • New 51-Point AF System – The D7100 features Nikon’s professionally proven and fast 51-point AF system, with a new Multi-CAM 3500DX AF module. Additionally, the AF system and exposure are augmented with Nikon’s 3D Colour Matrix Metering II 2016-pixel RGB sensor and Scene Recognition System, which recognizes the scene prior to shooting in order to adjust AF, AE, AWB and other parameters. The results of this system are accurate and even exposures, sharp details and vivid colour, frame after frame. For additional precision, 15 of the 51 AF points are cross-type, and the centre point is functional at f/8, giving DX photographers an additional telephoto advantage when using a teleconverter.


  • Rapid Response and Operation To help ensure the decisive shot is not missed, the D7100 can shoot at up to six frames per second (FPS) at full resolution, and up to seven FPS when using the new 1.3x crop mode at slightly reduced resolution. Overall operation and image processing is swift, while startup and shutter lag is nearly imperceptible with a release time lag of 0.052 seconds (CIPA). Image data is also written to dual SD card slots, which accept the latest high-speed UHS-1 and SDXC cards.
  • 1.3x Crop Mode – Sports photographers take note: Building upon the telephoto benefits of the DX-format, the D7100 has the unique ability to shoot in a 1.3x DX crop mode for both stills and HD videos. While in this mode, shooters will gain an extra telephoto boost (2X), and a boost in burst speed to seven FPS, with 15.4-megapixel resolution. Additionally, while in this mode, the 51-point AF array covers more of the frame, allowing improved subject acquisition and tracking performance through the viewfinder.
  • New High Resolution LCD – The new wide and bright LCD screen is 3.2-inches, and features a super-high resolution of 1,229K dot. Now photographers can easily compose and check critical focus for HD video.
  • New Viewfinder – Nikon has implemented a bright and high-contrast new OLED data display within the optical viewfinder that makes it easier to read and see shooting data. When composing through the viewfinder, users see 100 per cent frame coverage.
  • Spot White Balance – A new feature for Nikon cameras, Spot White Balance allows for quick and precise white balance adjustment while shooting in live view. By selecting a desired point on the screen, users can set a custom white balance from a distance, even while using a super-telephoto lens. This is helpful for shooting videos, or when shooting under unfamiliar lighting when no gray card is available.
  • Durable Construction – Built to perform in a wide variety of conditions, the D7100 is designed with the same moisture- and dust-resistance specifications of the acclaimed Nikon D300S. For durability, the top and rear covers are constructed of magnesium alloy, while internally, the shutter has been tested to withstand 150,000 cycles. Despite its robust construction, the camera remains lightweight at approximately 680g (body only).
  • Enhanced Interface – To make it easier for users to quickly access frequently used functions, the “i” button has been added to the enthusiast-oriented control layout on the camera. 


Sharing and Remote Shooting Simplified

Photographers know that moment when the shutter clicks and they have created something stunning which deserves to be shared. No matter where that moment occurs, whether in an urban landscape or isolated forest, they can now share their images wirelessly by an attached WU-1a Wireless Mobile Adapter1.  With this optional adapter the user has the ability to share images to a supported smartphone or tablet, shoot remotely from their device, and transfer photos from up to approximately 15m away. The Nikon Wireless Mobile Utility application is available for free download on Google Play™ for Android™ devices or from the App Store™ for iOS devices.  When using the application, photographers can wirelessly transfer images from the camera to a mobile device, and even remotely control the camera


Capture Exceptional HD Video

For those looking to create multimedia content, the D7100 offers a wide variety of features for capturing HD videos at various frame rates.  With a press of the dedicated video record button, movies can be recorded at 1080/30p, or at 60i/50i (in 1.3x Crop Mode) for optimal playback on many HDTVs when connected via HDMI. The D7100 also provides the ability to record stereo sound through the internal microphone, or attach an external microphone such as Nikon’s ME-1 (sold separately), through the dedicated microphone terminal. To reference audio, the camera also features a headphone terminal. Users can get creative using Nikon’s Creative Effects in real time. This feature lets users take advantage of modes like Selective Colour or Colour Sketch to create truly customized movies.


Full Control, Creatively                                                                                     

In addition to full manual controls, the D7100 features a number of intelligent modes to create effects and special features so that users can unleash their creativity. Nikon’s Picture Controls and filters can be applied to photos and videos to change the colour, tone and saturation of an image for creative control. By combining consecutive frames, the D7100 also has a high dynamic range (HDR) function to let users capture photos with a vast tonal range.


NIKKOR, Speedlight and System Compatibility

For 80 years, the NIKKOR legacy has been providing world-renowned optics for photographers. The D7100 is compatible with Nikon’s dedicated DX-format lenses and more than 50 FX-format lenses. NIKKOR lenses offer the ultimate in sharpness and clarity in photos and HD videos. For added versatility, the camera features a built-in flash that also acts as a commander when using Nikon’s popular Creative Lighting System (CLS).


WR-1 Transceiver

In addition to the D7100, Nikon is also announcing the WR-1 Transceiver for Nikon digital SLR cameras. This device uses 2.4 GHz radio frequency for maximum range when communicating with the camera, extending the range and functionality2 for remote shooting applications. The communication range between WR-1 units is approximately 120m 3, and 15 channels are available. Users have the ability to remotely control a camera (with an WR-1 used as a receiver) attached by operation of another WR-1 (used as a transmitter), and also perform simultaneous or synchronized release of shutters on several cameras using the WR-14.  Furthermore, there is a wide variety of options for remote shooting, which includes dividing remote cameras into groups and controlling each group separately, and interval timer photography. Remote shooting by combining the WR-1 with WR-R10/WRT10 wireless remotes is also possible5.


Price and Availability
The Nikon D7100 is scheduled to be available in March 2013 at Authorized Nikon Canada Dealers at a Manufacturer’s Suggested Retail Price (MSRP) of $1,229.95 for the body-only configuration.


The Nikon D7100 with AF-S DX NIKKOR 18-105mm f/3.5-5.6 VR lens is scheduled to be available in March 2013 at Authorized Nikon Canada Dealers at an MSRP of $1,549.95.


The WU-1a Wireless Mobile Adapter is available from Authorized Nikon Canada Dealers at an MSRP of $69.95.


The MB-D15 battery grip is scheduled to be available in March 2013 from Authorized Nikon Canada Dealers. Pricing is not yet announced.


The WR-1 Transceiver is scheduled to be available March 2013 for an MSRP of $599.95


Exclusive Canadian Warranty

Nikon Canada offers a two-year warranty for the D7100 purchased from an Authorized Nikon Canada Dealer. Additionally, Nikon Canada offers a five-year warranty for all NIKKOR lenses purchased from an Authorized Nikon Canada Dealer. Consumer’s investment is protected by Nikon Canada’s warranties with in-Canada service.


About Nikon

Nikon, At the Heart of the Image™, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR and HD-SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced cameras with interchangeable lens system. In 2012, production of NIKKOR lenses surpassed 75 million, creating a new milestone in Nikon’s heritage of superior optics. At the heart of every Nikon camera is Nikon's exclusive EXPEED, EXPEED 2 or EXPEED 3 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit www.nikon.ca.


Photos are available upon request and can be accessed in the Nikon Canada press room: http://en.nikon.ca/about-nikon/press-room/index.page


Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area. Pricing is subject to change. Refer to www.nikon.ca for the latest pricing.


1 This camera’s Wi-Fi® capability using the WU-1a Wireless Mobile Adapter can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart devices running on the Android™ operating system. The Wireless Mobile Utility application must be installed on the device before it can be used with this camera. The WU-1a is sold separately.


For iPhone®/iPad®/iPod Touch® https://itunes.apple.com/en/app/wireless-mobile-adapter-utility/id554157010


For AndroidTM Google PlayTM <https://play.google.com/store/apps/details?id=com.nikon.wu.wmau>


Apple, the Apple logo, iPhone, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

Android and Google Play are trademarks of Google Inc.

Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi Alliance.


2 Functions limited.

3 Approximate range at height of about 1.2 m (4 ft.) varies with weather conditions and presence or absence of obstacles.

4 Only a camera with a ten-pin remote terminal can be employed as a master camera.

5 This requires pairing of the WR-1, WR-R10 and WR-T10 units in use. Maximum number of controllers that can be paired: 20 (WR-1) or 64 (WR-R10).


All Nikon trademarks are trademarks of Nikon Corporation.


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Dianna Lai / Kara Merpaw