August 9, 2012

Nikon Expands Its Popular Nikon 1 System with the Addition of the Nikon 1 J2 Camera and 11-27.5mm f/3.5-5.6 1 NIKKOR Lens

Nikon’s dedication to the growing Nikon 1 system provides users with even more creative freedom and outlets for self-expression; new underwater case WP-N1 enhances versatility and artistic expression

Mississauga, ON – Today, Nikon Canada Inc. announced the expansion of the popular Nikon 1 advanced camera system with the addition of the Nikon 1 J2 camera and the 1 NIKKOR 11-27.5mm f/3.5-5.6 lens to provide users with amazing image quality and stunning Full HD (1080p) video capability in a portable, powerful package. The Nikon 1 system, including the new Nikon 1 J2 and the 1 NIKKOR 11-27.5mm f/3.5-5.6 1 NIKKOR lens, is engineered from the ground up to give users the freedom to capture and connect with others to share life experiences.


The Nikon 1 J2 expands upon the Nikon 1 J1 with new features such as a Creative Mode that provides a variety of photo effects for users, a metallic body, a higher resolution LCD screen and the addition of stylish new colour offerings. Made for those seeking portability without compromising stunning image quality and quick performance, the Nikon 1 J2 is the camera to empower users to capture their world like never before with stunningly sharp images and Full HD video quality. Enhancing the Nikon 1 J2’s ability to create clear, lifelike images, the 1 NIKKOR 11-27.5mm f/3.5-5.6 is a super-compact zoom lens that offers a helpful 2.5x zoom range in an easily pocketable size.


“Building on the success and popularity of the Nikon 1 cameras and lenses, the new Nikon 1 J2 and 1 NIKKOR 11-27.5mm f/3.5-5.6 are impressive additions to this ever-growing system," said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “The expansion of the Nikon 1 system demonstrates Nikon’s continued dedication to creating compact and portable advanced cameras with interchangeable lenses that are easy to use and allow users to explore and redefine their creativity.”


Expanding the Nikon 1 System: The New Nikon 1 J2 Camera

The Nikon 1 J2 offers a new Creative Mode accessible from the Mode Dial of the camera to let users express themselves in new artistic ways. When in Creative Mode, photographers will be able to take advantage of several shooting modes including Panorama, Selective Colour, Miniature, Soft, Night Landscape, Backlighting and Night Portraits. By selecting these modes, the camera will automatically adjust the settings for the desired results when capturing images, yielding fun photos for a variety of conditions. The Creative Mode will also provide fast access to manual exposure controls (P,S,A,M), similar to those found on Nikon digital SLR cameras, for the ultimate in creative control and flexibility.


The Nikon 1 J2 sports a metallic camera body and Mode Dial, giving the camera a sharp look and comfortable feel in hand. To match users’ varying styles and colour preferences, the camera is available in a variety of fashionable colours including white, black, silver and pink, as well as two new colours, a deep red and orange. The red and pink varieties of the Nikon 1 J2 will have a textured grip to complement the vibrant colour schemes. Furthermore, the camera’s new high-resolution 3.0-inch, 921,000-dot LCD monitor provides sharp detail when sharing and composing images and Full HD videos.


In true Nikon 1 fashion, the Nikon 1 J2 is the ultimate marriage of performance and ease of use wrapped in an attractive package. It features a 10.1-megapixel CX-format CMOS sensor and the EXPEED 3 image processing engine to give users images and Full HD video with amazing fidelity and colour, along with the ability to capture images in challenging lighting situations. The highly responsive Advanced Hybrid Autofocus (AF) system delivers an incredibly fast shooting response, allowing users to capture fast action with stunning clarity while the camera’s 73-point AF array will ensure accuracy and extremely precise focus, even on moving subjects.


The Nikon 1 J2 retains user-friendly features such as Full HD (1080p) video recording, and a reputation for blazingly fast processing speed with the ability to capture rapidly moving subjects at an astounding 10 frames-per-second (fps) with AF, or up to 60 fps with AF locked on the first frame. For even more creative freedom and to capture fleeting moments, Motion Snapshot mode allows users to capture a spontaneous moment as a still image and then combine it with a slow-motion movie vignette. To help ensure the best shot every time, Smart Photo Selector captures multiple shots and lets the camera select the best one automatically.


Expanding the 1 NIKKOR Lens Lineup: The New 1 NIKKOR 11-27.5mm f/3.5-5.6 Lens

The versatile, compact and lightweight 1 NIKKOR 11-27.5mm f/3.5-5.6 lens will inspire shooters to take their creative expression with them wherever they go. With a 2.5x zoom (30-74mm equivalent), this is an ideal lens for general shooting including landscapes and portraiture, or as the go-to lens on the next family vacation. The 1 NIKKOR 11-27.5mm f/3.5-5.6 is available in black and white, and is compatible with the Nikon 1 J2 as well as the Nikon 1 V1 and Nikon 1 J1.


New Underwater Case for the Nikon 1 J2 and J1

Nikon has also announced the addition of a new accessory to the Nikon 1 system to empower users with the ability to exercise creative freedom and expression during water-based adventures and vacations. The new WP-N1 is an underwater case that can house either the Nikon 1 J1 or new Nikon 1 J2 in addition to the versatile 1 NIKKOR 10-30mm lens. The WP-N1 is ideal for users who enjoy the versatility of their Nikon 1 cameras but seek a way to protect them to withstand their active lifestyles. It will allow users to use their Nikon 1 cameras on beach vacations or water sport adventures like kayaking, jet skiing, snorkeling and surfing without having to worry about damage from the water. The case is waterproof up to 40 metres, allowing users to enjoy the sun and surf while bringing back stunning photos and Full HD (1080p) videos to share with their family and friends.


Price and Availability
The Nikon 1 J2 camera with the 10-30mm lens is scheduled to be available at Authorized Nikon Canada Dealers in September 2012 at a Manufacturer’s Suggested Retail Price (MSRP) of $599.95. It is available in white, black, silver, pink, red and orange.


The 1 NIKKOR 11-27.5mm f/3.5-5.6 lens is scheduled to be available at Authorized Nikon Canada Dealers at the end of September 2012 at an MSRP of $199.95. It is available in black and white.


The WP-N1 underwater case for either the Nikon 1 J1 or the Nikon 1 J2 is scheduled to be available at Authorized Nikon Canada Dealers in September 2012 at an MSRP of $799.95.


Exclusive Canadian Warranty

Nikon Canada offers an exclusive two-year warranty for all Nikon 1 CX-format cameras, and an exclusive five-year warranty for all Nikon 1 NIKKOR interchangeable lens systems purchased from an Authorized Nikon Canada Dealer. Nikon Canada also offers a two-year warranty for all COOLPIX digital cameras and select digital SLR cameras purchased from an Authorized Nikon Canada Dealer. Consumer’s investment is protected by Nikon Canada’s warranties with in-Canada service.


About the NIKKOR Brand

With a comprehensive assortment of FX- and DX-format lenses and focal lengths, from the ultra-wide 10-24mm to the super telephoto 600mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which are precision-crafted to the most exacting standards in Nikon’s own glassworks. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the “Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.


About Nikon

Nikon, At the Heart of the ImageTM, is the world leader in digital imaging, precision optics and photo imaging technology, and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 J1, new J2, and V1 advanced cameras with interchangeable lens system. At the heart of every Nikon camera is Nikon's Exclusive EXPEED, EXPEED 2 or EXPEED 3 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit


Photos are available upon request.


Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area. Pricing is subject to change. Refer to for the latest pricing.








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Dianna Lai / Maxine Cheung