August 9, 2012

Nikon’s New COOLPIX L610 Compact Camera with Incredible Zoom Lens Makes It Easy to Capture a Family’s Active, Always On-the-Go Lifestyle

Powerful 14x zoom and 16-megapixel CMOS sensor provide users with the ability to document any excursion with amazing photos and Full HD (1080p) video

Mississauga, ON – Today, Nikon Canada Inc. introduced the new COOLPIX L610, an affordable compact digital camera featuring an impressive 14x optical Zoom-NIKKOR ED glass lens and an Easy Auto Mode to help ensure the capture of stunning photos and Full HD (1080p) video. Whether on vacation in the bright tropical sun or capturing a night game from the stands, the new COOLPIX L610 conquers challenging lighting conditions with the help of a 16.0-megapixel CMOS sensor and Nikon’s EXPEED C2 image processing engine.


The COOLPIX L610 offers performance and versatility not commonly found among affordable superzoom cameras. Featuring a precise autofocus system, a large 3-inch LCD monitor that provides a bright display with faithful colour reproduction, and the convenience of AA-size battery support, the L610 ensures a remarkable shooting experience to capture memories with great images and Full HD (1080p) video.


“The new COOLPIX L610’s 14x zoom lens and CMOS sensor give users the boost they need to capture their favourite moments wherever life takes them,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “Lightweight and compact, the L610 is the essential camera for any family activity.”


Versatile Performance for Everyday Adventures

Photographers can experience amazing depth and sharpness in their photos with the L610’s 14x optical zoom that covers from a wide angle 25mm to a distant 350mm (35mm-format equivalent), making this an ideal camera to cover near, far and everything in between. This high-performance NIKKOR lens has two ED glass elements, and lens construction consists of 11 elements in 10 groups. For photographing subjects up close, macro shooting is possible from as close as approximately 1 cm (at wide-angle setting). Additionally, optical VR image stabilization minimizes the effects of camera shake to help users create sharp, clear photos and videos in challenging light or while shooting handheld. With a 16.0-megapixel backside illuminated (BSI) CMOS sensor, image details can be beautifully reproduced even in low light.


Easy to Capture Memories Through Photo and Full HD Video

To create consistently great images, Nikon’s Easy Auto Mode automatically selects from among six Scene Modes including Portrait, Landscape, Night Portrait, Night Landscape, Close-up and Backlighting to fit the most common challenging scenes. By simply framing the subject, the most appropriate Scene Mode is automatically selected according to the shooting situation. This allows the photographer to be ready for any possible occasion, whether it is a flattering portrait of a friend in front of a nighttime city skyline, or a subject that is backlit from the sun. Furthermore, the COOLPIX L610 adds the convenience of easily accessible AA-battery power, so whether users are at home or far away, power will always be within reach even if an outlet is not.


Users can enjoy recording impressive movies in Full HD (1080p) with stereo sound. The conveniently located Movie-Record button enables one-touch recording at any time. To simplify sharing, the HDMI mini connector and USB/audio video connector make it quick and easy to upload videos and photos.


Price and Availability

The COOLPIX L610 is scheduled to be available in September 2012 at a Manufacturer’s Suggested Retail Price (MSRP) of $279.95. It is available in red, black and silver.


Exclusive Canadian Warranty

Nikon Canada offers an exclusive two-year warranty for all COOLPIX digital cameras purchased from an Authorized Nikon Canada Dealer. Consumer’s investment is protected by Nikon Canada’s warranties with in-Canada service.


About Nikon

Nikon, At the Heart of the ImageTM, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 J1, new J2, and V1 advanced cameras with interchangeable lens system. At the heart of every Nikon camera is Nikon's Exclusive EXPEED, EXPEED 2 or EXPEED 3 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Nikon Canada Authorized Dealers. For more information on Nikon Canada and its products and services or to find a Nikon Authorized Dealer, visit


Photos are available upon request.


Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area. Pricing is subject to change. Refer to for the latest pricing.








For more information:

Dianna Lai / Maxine Cheung