October 10, 2019
A BIGGER MOUNT TO SHARE THE BOLDEST IDEAS: IT’S EASY TO TAKE CREATIVITY FURTHER WITH THE LIGHTWEIGHT NIKON Z 50 MIRRORLESS CAMERA
Nikon Also Announces the New NIKKOR Z DX 16-50mm f/3.5-6.3 VR and NIKKOR Z DX 50-250mm f/4.5-6.3 VR, Two New Lenses That Deliver Incredible Image Quality and Outstanding Portability
MISSISSAUGA, ON –
Today, Nikon Canada Inc. announced the next Z series mirrorless camera, the DX-format Nikon Z 50, along with two new companion NIKKOR Z lenses, the NIKKOR Z DX 16-50mm f/3.5-6.3 VR and NIKKOR Z DX 50-250mm f/4.5-6.3 VR. The new Z 50 takes full advantage of Nikon’s larger Z-mount, providing creators of all types with the most innovative optical system for superior image and video quality. The compact and lightweight Z 50 was made for unique individuals seeking a camera that has the speed, portability and style to keep pace and share their creative storytelling and imagination, especially when paired with the new ultra-compact 16-50mm zoom and the slim 50-250mm telephoto zoom.
When a sudden case of jet-set wanderlust strikes, or if there’s an idea that just has to be shared in 4K, the Z 50 is the unobtrusive companion that promises to help deliver content that truly stands out. This is Nikon’s first DX-format mirrorless camera, delivering a more compact lightweight system to those upgrading to mirrorless or discovering the Nikon Z mount system. The new Z 50 offers an ergonomic design, intuitive operability and the steadfast reliability Nikon is known for, but in a slimmer, lightweight and attainable body. Taking advantage of the Nikon Z mount, the Z 50 produces stunning image quality and provides optimal performance for any type of content creation, from still photography to high-quality 4K video.
SMALL ON SIZE, BIG ON FUN: The easy-to-carry, compact and lightweight 15.9-oz body of the Z 50 is designed with intuitive controls and an agile yet durable magnesium alloy frame. It’s effortless to carry while vlogging a vacation, hiking the backcountry or exploring a new part of town. Since it’s mirrorless, users can activate the silent shutter function for truly low-profile shooting in sensitive situations.
TELL YOUR STORY, BEAUTIFULLY: A DX-format 20.9-megapixel CMOS sensor delivers superior image quality, sharpness, colour and tones to document it all, even in low light. The EXPEED 6 image-processing engine helps to achieve excellent low-light performance and the highest standard sensitivity in its class1 for still-image shooting – ISO 51,2001 – so users can capture high-resolution photos in challenging lighting conditions, like concerts or night street photography.
HIGH-SPEED PERFORMANCE: The camera quickly locks focus with a 209-point Hybrid AF System that enables broad coverage of approximately 87% of the frame horizontally and 85% vertically. It’s also the first Nikon DX-format camera to employ Eye-Detection AF, which makes portrait photography simple by recognizing and instantly focusing on a subject’s eyes, even if they are moving. What’s more, with fast 11 fps (with AF/AE) continuous shooting, users can keep up with fleeting moments and never miss a moment of the action.
FLIP-DOWN SELFIE SCREEN: The Z 50 features an easy to use interface with a 3.2-inch LCD flip-down touchscreen that’s ideal for selfies and vlogging. The LCD features familiar soft keys and icons, while its intuitive controls make storytelling simple. Selfie Mode automatically disables all but essential controls while the LCD is flipped down to make it easy for the photographer to turn the camera on themselves and capture flattering photos and videos without worry of accidental changes in settings.
EPIC VIDEO FEATURES AND NEW CREATIVE OPTIONS: Sharp, vibrant 4K video is just the beginning. Experience built in 120p slow-motion, time-lapse and interval timer as well as in-camera video trimming and 20 Creative Picture Controls. These Creative Picture Controls and Special Effect modes instantly transform an image or video footage, while Scene modes automatically adjust settings to optimize performance for beginners. For smooth footage, the camera also incorporates additional built-in stabilization while shooting Full HD or 4K video.
SHARE BETTER CONTENT, INSTANTLY: Built-in Wi-Fi® and Bluetooth connectivity along with support for the new SnapBridge3 version 2.6 app allows users to seamlessly share still images and videos with friends, families and followers. In addition to automatically sending gorgeous images to one’s phone, users now also have the ability to easily transfer video to their smart devices quickly. The latest version of SnapBridge also supports RAW image transfer and advanced remote capture functions.
THE NIKKOR Z DX 16-50mm f/3.5-6.3 VR and NIKKOR Z DX 50-250mm f/4.5-6.3 VR – NEXT GENERATION DX-FORMAT NIKKOR LENSES
The new NIKKOR Z DX 16-50mm standard zoom and the NIKKOR Z DX 50-250mm telephoto zoom lenses are designed to complement the new Z 50, striking the balance of small size and sharp optics. The NIKKOR Z DX 16-50mm f/3.5-6.3 VR is a slim zoom lens that lets users capture a wide variety of scenes, from beautiful landscapes to candid portraits. The compact telephoto NIKKOR Z DX 50-250mm f/4.5-6.3 VR allows anyone to go the extra-distance and capture far-away subjects, like city skylines or birds in flight. When paired with the new lenses, Dual Detect Optical VR is enabled on the Z 50 to control the effects of camera shake when shooting.
Both of the NIKKOR Z DX lenses unleash the potential of the Nikon Z mount, using the superior design flexibility made possible by the large-diameter and the 16mm flange focal distance, to deliver outstanding optical performance and sharpness in a deceptively compact form factor.
In addition to achieving incredible image quality, the new NIKKOR Z DX lenses are optimized for video capture when paired with the Z 50, making them must-haves for emerging content creators. Both lenses promise reduced focus breathing, a customizable control ring for smooth control of aperture or exposure compensation, as well as fast and quiet operation. Additionally, the new lenses offer in-lens optical Vibration Reduction (VR) technology to allow for smooth recording, with camera shake compensation equivalent to 4.5 stops2 and 5.0 stops2, respectively.
Beyond these two new lenses, Z 50 users can enjoy greater variety in imaging expression by mounting any of the current lenses in the NIKKOR Z lineup. A vast selection of traditional F-Mount NIKKOR lenses is also available to shooters via the Mount Adapter FTZ, with many lenses retaining functions such as VR and AF.
Price and Availability
The Z 50 will be available in November 2019 in several configurations including a body only for a manufacturer’s suggested retail price (MSRP) of $1,169.95*; a one-lens kit with the NIKKOR Z DX 16-50mm f/3.5-6.3 VR for an MSRP of $1,399.95*; or a two-lens kit with both the NIKKOR Z DX 16-50mm f/3.5-6.3 VR and NIKKOR Z DX 50-250mm f/4.5-6.3 VR for an MSRP of $1,879.95*.
For more information on the latest Nikon products, including the new Z 50, NIKKOR Z DX 16-50mm f/3.5-6.3 VR, NIKKOR Z DX 50-250mm f/4.5-6.3 VR and the full Nikon Z mount system, please visit www.nikon.ca
Nikon is a world leader in digital imaging, precision optics and photo and video capture technologies; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enable visual storytelling and content creation. In 2017, Nikon celebrated a legacy of innovation with its 100-year anniversary celebration. Nikon Canada Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories, Nikon COOLPIX® compact digital cameras and Nikon software products. Nikon Corporation, the parent company of Nikon Canada Inc., announced the production of 100 million NIKKOR lenses, creating a new milestone in Nikon’s heritage of superior optics. For more information, visit www.nikon.ca, which links all levels of photographers and visual storytellers to the Web's most comprehensive learning and sharing communities. Connect with Nikon Canada on Facebook, Instagram, Twitter and YouTube.
1The maximum sensitivity available with movie recording is ISO 25600.
2Measured in accordance with CIPA standards. When a mirrorless camera equipped with an APS-C size image sensor is used. Measured at the maximum telephoto position.
3 For information regarding smart device compatibility and to download the appropriate app for the Nikon cameras with Wi-Fi capability built-in, NFC capability built-in, and/or Bluetooth capability built-in, please visit nikonsnapbridge.com. Please note: Nikon cameras having Bluetooth built-in can only be used with a compatible smart device with Bluetooth 4.0 or later (i.e., a smart device that supports Bluetooth Smart Ready/Low Energy).
*MSRP (Manufacturer’s Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.
Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the manufacturer.
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