May 31, 2017
NIKON ANNOUNCES THREE NEW WIDE-ANGLE NIKKOR LENSES
MISSISSAUGA, ON –
- AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR - Compact Ultra-Wide-Angle Perspective DX-format Zoom Lens
- AF-S FISHEYE NIKKOR 8-15mm f/3.5-4.5E ED – Circular Fisheye Zoom for the Ultimate in Versatility and a Unique Perspective
- AF-S NIKKOR 28mm f/1.4E ED - Outstanding Definition and High Resolution Wide-Angle Prime Lens
Today, Nikon announced three exciting new wide-angle NIKKOR lenses to give a diverse array of users brilliant image quality and maximum versatility whether shooting vast landscapes, architecture, interiors, events, and many other wide-angle applications. The new ultra-wide zoom and lightweight DX-format AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR is an excellent value for budding shutterbugs and novice shooters looking to explore a wide-angle point of view, while the new AF-S FISHEYE NIKKOR 8-15mm f/3.5-4.5E ED is an FX-format circular fisheye zoom lens for content creators who desire a truly unique perspective. Lastly, the new AF-S NIKKOR 28mm f/1.4E ED is a superior prime lens that provides professional and advanced photographers the ultimate in wide-angle image quality. Both the AF-S FISHEYE NIKKOR 8-15mm f/3.5-4.5E ED and AF-S NIKKOR 28mm f/1.4E ED are the latest additions to the Gold Ring Series of NIKKOR lenses, a mark identifying Nikon’s premium lens offerings.
“Nikon continues to push the limits of optical excellence, while making new perspectives more attainable than ever before with our latest wide-angle NIKKOR offerings,” said Amanda Mohammed, Manager, Communications & Nikon Professional Services, Nikon Canada Inc. “Whether a photographer is a novice learning the art of landscapes, an enthusiastic video creator or a working professional shooter, Nikon now makes the wide-angle perspective attainable for everyone.”
AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR – Ultra-Wide Zoom Lens That’s Compact and Portable
The new AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR is an ultra-wide-angle DX-format zoom lens that opens new perspectives and possibilities for those new to photography, and is ideal for shooting travel and scenery, real estate, large group portraits or vlogging. This new lens combines superior image quality and an attainable price, to give consumers wide-angle versatility with a lens that’s remarkably compact and lightweight.
Like all NIKKOR lenses, the new AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR provides advanced optical technologies for stellar image quality in any light, whether shooting a sun-drenched coastal vista, tight spaces or the night sky. The lens features the equivalent of 3.5 stops1 of Vibration Reduction (VR) performance, to help capture sharp images while handheld or in challenging light. Additionally, it utilizes Nikon’s Pulse Motor technology for super-fast and whisper quiet AF operation - which is especially useful when recording video. The optical formula contains three aspherical elements for excellent image quality with minimal distortion even at the widest focal length.
This is a versatile lens that not only excels at shooting expansive horizons, but also offers a remarkably close working distance that’s useful for images or showing up-close details when making product-related videos or how-to content. To get closer to capture small objects with big details, the lens has a close minimum focusing distance of only 8.6 inches (0.22 meters), bringing small objects to life in glorious size.
AF-S FISHEYE NIKKOR 8-15mm f/3.5-4.5E ED – Circular Fisheye for Photographers and Content Creators
Nikon’s first fisheye zoom gives photographers and film makers an FX-format lens with the look and feel of a circular fisheye and the versatility of a full-frame fisheye, all in in one optic. The new lens design provides a creative 180-degree vertical / horizontal angle of view on full frame cameras, and zooms to a non-circular fisheye view (180-degree diagonal angle of view) on the long end of the focal range. The lens can also be used on DX-format cameras for a distinctive point-of-view and extreme wide-angle applications. When looking to push creative boundaries, the intriguing perspective from a fisheye lens should be considered to provide a distinct look to content, such as a dramatic emphasis on a subject or an extremely wide interior point of view.
The AF-S FISHEYE NIKKOR 8-15mm f/3.5-4.5E ED is also the latest in Nikon’s Gold Ring series of premier lenses and features a next generation design for high-resolution Nikon DSLR cameras. Made for advanced photographers and creators, this durable lens is constructed of lightweight magnesium alloy, and employs internal focusing (IF) to retain its compact size, even while focusing. It is also Nikon’s latest lens to use an electromagnetic diaphragm, for consistent exposure during high speed shooting, or smooth exposure control while capturing video.
The optical formula of the AF-S FISHEYE NIKKOR 8-15mm f/3.5-4.5E ED consists of three ED elements to reduce chromatic aberration, two aspherical lens elements minimize coma, even at the widest aperture, and enable a more compact lens size. Additionally, the front lens element is coated with Nikon's non-stick Fluorine coat to help resist dirt, fingerprints and smudge, while Nikon’s exclusive Nano Crystal Coat helps reduce ghost and flare.
AF-S NIKKOR 28mm f/1.4E ED – The Latest in The Gold Ring Series of f/1.4 Primes in the NIKKOR Line Up
The new AF-S NIKKOR 28mm f/1.4E ED is Gold Ring glass that affords maximum versatility for outstanding definition and sharpness regardless of shooting scenario. With a fast f/1.4 maximum aperture and nine blade rounded diaphragm, it affords a shallow depth of field with gorgeous bokeh and stellar low light performance, making it a great choice for shooting low light landscapes, interiors and events.
The superbly balanced and solid body is composed of lightweight magnesium alloy and features dust and water drop resistant sealing to withstand the elements, combined with a fluorine coating to resist dirt and smudges. The optical construction of the lens is engineered for the best possible wide-angle image quality. It consists of 14 elements in nine groups, with three aspherical elements that virtually eliminate coma, aberration and distortion, with two ED glass elements that minimize chromatic aberration. The lens also uses Nikon’s Nano-crystal coat to reduce instances of ghosting and flare.
The new AF-S NIKKOR 28mm f/1.4E ED is a welcome addition to Nikon’s stable of impressive f/1.4 primes that give professional photographers and creators the highest levels of image quality and performance; The AF-S 24mm f/1.4G ED, AF-S NIKKOR 35mm f/1.4G, AF-S NIKKOR 58mm f/1.4G, AF-S NIKKOR 85mm f/1.4G and AF-S NIKKOR 105mm f/1.4E ED.
Price and Availability
The Nikon AF-S FISHEYE NIKKOR 8-15mm f/3.5-4.5E ED, AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR and AF-S NIKKOR 28mm f/1.4E ED will be available in mid-summer 2017 for a manufacturer’s suggested retail price (MSRP)* of $1699.95, $414.95 and $2699.95, respectively. For more information on the these NIKKOR lenses well as the latest Nikon products, please visit www.nikon.ca
Nikon 100 Year Anniversary
Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies around the world. Guided by a corporate philosophy of “Trustworthiness and Creativity,” Nikon provides a wide range of products and services globally by harnessing advanced opto-electronics and precision technologies. Nikon is proud to celebrate its 100th anniversary in 2017.
Nikon, At the Heart of the Image™. Nikon Inc. is a world leader in digital imaging, precision optics and photo imaging technology; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enables users to tell their stories through amazing photos and videos. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics, as well as the Nikon 1 compact interchangeable lens camera system and the KeyMission line of action cameras. Nikon Corporation, the parent company of Nikon Inc., recently announced the production of 100 million NIKKOR lenses in 2016, creating a new milestone in Nikon’s heritage of superior optics. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit www.nikon.ca.
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1: Based on CIPA Standard. This value is achieved when DX-format compatible lenses are attached to a DX-format digital SLR camera and zoom lenses are set at the maximum telephoto position.
*MSRP listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.
Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the manufacturer.
For more information:
Steve Gold / Cindy Watson