August 6, 2013

Nikon’s AF-S DX NIKKOR 18-140mm f/3.5-5.6G ED VR Lens and SB-300 Speedlight Help Photographers Capture the Beauty in Every Shot

Versatile new DX-format zoom lens and compact Speedlight encourage creativity with clarity and precision

Mississauga, ON – Today, Nikon Canada Inc. announced the new AF-S DX NIKKOR 18-140mm f/3.5-5.6G ED VR lens and the compact SB-300 Speedlight to help capture amazing images and Full HD 1080p videos. Ideal for shooting everything from portraits to landscapes, the AF-S DX NIKKOR 18-140mm f/3.5-5.6G ED VR presents users with a great zoom lens option for DX-format digital SLR and HD-SLR cameras. Sporting Vibration Reduction (VR) image stabilization, users are equipped to capture sharp handheld photos and videos in a variety of shooting scenarios. The SB-300 Speedlight is a compact and easy-to-use tool for photographers wanting to explore creative lighting at an affordable price point.


“Nikon system accessories are designed to enable compelling storytelling through vibrant still imagery and HD videos,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “While the new AF-S DX NIKKOR 18-140mm f/3.5-5.6G ED VR presents a versatile and powerful lens option for DX-format shooters, the SB-300 Speedlight introduces the benefits of flash photography to a wide range of users, specifically those who shoot with Advanced Performance COOLPIX, digital SLR and HD-SLR cameras.”


The AF-S DX NIKKOR 18-140mm f/3.5-5.6G ED VR: A Versatile Zoom Lens for DX-Format Shooters

An asset for hobbyists and enthusiasts, Nikon’s newest AF-S DX NIKKOR 18-140mm f/3.5-5.6G ED VR lens features a 7.8x zoom range that helps capture beautiful images and HD videos from a variety of focal lengths. Whether shooting portraits, landscapes, travel or architecture, the AF-S DX NIKKOR 18-140mm f/3.5-5.6G ED VR delivers astounding image quality when capturing wide-angle or long-range telephoto. Equipped with VR image stabilization, the lens features four stops* of VR image stabilization, ensuring sharp photos and videos even in low-light situations or while handheld.


The AF-S DX NIKKOR 18-140mm f/3.5-5.6G ED VR is built upon core NIKKOR technologies designed to render photos and HD videos with the utmost clarity and colour reproduction. Constructed with one ED glass element and one aspheric lens element, the AF-S DX NIKKOR 18-140mm f/3.5-5.6G ED VR sports a seven-blade diaphragm for natural image blur and a Silent Wave Motor (SVM) that provides quiet and precise AF operation. Additionally, photographers can operate the lens using one of two focus modes – M/A (AF with manual override) and M (manual) – for complete control.


The SB-300 Speedlight: Illuminate Creative Possibilities

The SB-300 Speedlight presents a compact and lightweight accessory built for the individual looking to take flash photography to the next level. Providing more power and coverage than a built-in flash, the versatile and portable SB-300 is a simple yet valuable lighting accessory compatible with both Nikon digital SLR and Advanced Performance COOLPIX cameras. This new Speedlight covers a wide-angle 18mm in DX-format and operates via simple on-camera controls, making it easy for beginner photographers to use light to their advantage.


The SB-300 tilts up 120 degrees, allowing for the use of creative bounce flash to soften shadows and diffuse the flash, resulting in more flattering portraits and even exposures. For added convenience, firmware is upgradable through supporting digital SLRs, and the SB-300 is powered by two AAA batteries. Additionally, the SB-300 Speedlight features thermal cut-out protection to prevent overheating when capturing multiple flash images in succession.


Price and Availability

The AF-S DX NIKKOR 18-140mm f/3.5-5.6G ED VR lens is scheduled to be available in late August 2013 at Authorized Nikon Canada Dealers at a Manufacturers’ Suggested Retail Price (MSRP) of $629.95.


The SB-300 AF Speedlight is scheduled to be available in late August 2013 at Authorized Nikon Canada Dealers at an MSRP of $159.95.


About the NIKKOR Brand

With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the ultra-wide 10-24mm to the new super telephoto 800mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which are precision crafted to the most exacting standards in Nikon’s own glassworks. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.


About Nikon

Nikon, At the Heart of the Image™, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR and HD-SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced cameras with interchangeable lens system. In 2013, Nikon Corporation celebrates the 80th anniversary of the launch of its NIKKOR brand of photographic lenses. In the same year, production of NIKKOR lenses surpassed 80 million, creating a new milestone in Nikon’s heritage of superior optics. At the heart of every Nikon camera is Nikon's exclusive EXPEED, EXPEED 2 or EXPEED 3 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit


Photos are available upon request and can be accessed in the Nikon Canada press room:


*Based on CIPA Standard. This value is achieved when DX-format compatible lenses are attached to a DX-format digital SLR camera and zoom lenses are set at the maximum telephoto position.


Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area. Pricing is subject to change. Refer to for the latest pricing.







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Dianna Lai / Kara Merpaw