August 22, 2012

Nikon COOLPIX S01: Ultra-mini Camera is Small on Size, Huge on Style to Capture Images While On-the-Go

Weighing just 96g, COOLPIX S01 easily complements the modern user’s smart, stylish and trendy personality

Mississauga, ON – Today, Nikon Canada Inc. announced the COOLPIX S01, an ultra-compact camera that combines Nikon imaging technology, style and affordability into an ultra-mini camera body. The S01 is the ideal camera for the individual seeking an easy-to-use point-and-shoot. Weighing approximately 96g (3.4 ounces) with an extremely small form factor (approx. 51 x 77 x 17 mm. or 3.1 x 2.1 x 0.7 in.), its compact size slips comfortably into a jacket or pant pocket to accompany users anywhere, whether spending a day on-the-go or a night out on the town.


The COOLPIX S01’s eye-catching design and convenient small size make it the ideal everyday travel companion. The camera features a simple and easy-to-use home screen with shortcut menus for quick operation to capture incredible images and flattering portraits.


“The COOLPIX S01 combines a beautiful design with legendary Nikon technology into a compact camera body for users seeking stunning image quality, portability and style,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “Designed to be versatile and built to be strong, the sleek S01 is perfect for everyday life and ensures users they will always have a Nikon camera on hand to capture their memorable moments.”


The S01 packs great image quality into an ultra-compact and elegant camera body, allowing users to always have it at the ready for fun and spontaneous shooting. Stainless construction and processing prevents the glossy exterior from being scratched, while individual colours, such as red, white and silver, accent the fun and social personality of the user.


The COOLPIX S01 features an intuitive touch-screen operating system. The new graphic user interface (GUI) offers a simple four-segment home screen that streamlines operation. Even for first-time point-and-shoot users, various functions can be comfortably accessed through touch operation. By tapping a subject, the shutter is automatically released when focus and exposure are fixed while various image effects set prior to shooting can be applied to pictures. Additionally, simple in-camera retouching of photos can help users relive their perfect memory. 


Easy Auto Mode, which includes six scene modes, helps users reliably capture beautiful pictures with the COOLPIX S01. By simply framing the subject, the optimal scene mode and exposure are automatically selected according to the unique shooting situation. The camera’s auto operation enables smooth shooting in any scenario, even for night portraits or backlit subjects. Applicable scene modes like portrait, landscape, night portrait, night landscape, close-up and backlighting help flatter subjects in nearly any light.


Despite its tiny size, the S01 benefits from quality NIKKOR optics, sporting a 3X wide-angle zoom NIKKOR lens (29 to 87mm equivalent). A high-speed and accurate EXPEED C2 image-processing engine produces fast responses and yields vibrant colours and even skin tones in images. Additionally, a built-in Xenon flash ensures balanced exposures in low-light conditions.


Price and Availability

The COOLPIX S01 will be available in September 2012 at a Manufacturer’s Suggested Retail Price (MSRP) of $149.95. It is available in red, white and silver.


Exclusive Canadian Warranty

Nikon Canada offers an exclusive two-year warranty for all COOLPIX digital cameras purchased from an Authorized Nikon Canada Dealer. Consumer’s investment is protected by Nikon Canada’s warranties with in-Canada service.


About Nikon

Nikon, At the Heart of the ImageTM, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced cameras with interchangeable lens system. At the heart of every Nikon camera is Nikon's Exclusive EXPEED, EXPEED 2 or EXPEED 3 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Nikon Canada Authorized Dealers. For more information on Nikon Canada and its products and services or to find a Nikon Authorized Dealer, visit


Photos are available upon request.


Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area. Pricing is subject to change. Refer to for the latest pricing.







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Dianna Lai / Maxine Cheung