April 12, 2012

Nikon’s New AF-S NIKKOR 28mm f/1.8G Makes Wide-Angle and Fast Aperture an Attainable Reality

New NIKKOR lens is the latest addition to popular series of FX-format f/1.8 prime lenses

Mississauga, ON – Today, Nikon Canada Inc. announced the wide-angle AF-S NIKKOR 28mm f/1.8G, a fixed focal length lens with a large maximum aperture to carry on the legacy of superior NIKKOR imaging technology for enthusiasts and professionals. With a large maximum aperture of f/1.8 and Nikon’s exclusive Nano Crystal Coat to reduce ghost and flare, the AF-S NIKKOR 28mm f/1.8G FX-format lens offers stunning sharpness and versatility for both photos and HD video.


“The AF-S NIKKOR 28mm f/1.8G lens is the latest addition to the popular family of f/1.8 primes designed to give HD-SLR shooters the performance and versatility needed to capture images and HD video with outstanding image quality,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “It’s a great way for photographers to discover a high-quality, wide-angle prime lens that provides amazingly crisp focus and natural background blur.”


Professional photographers and enthusiasts will appreciate the AF-S NIKKOR 28mm f/1.8G’s wide-angle versatility and enjoy the sharp focus and lightweight, yet durable, construction befitting a NIKKOR lens. The Nano Crystal Coat prevents ghosting and flare and helps produce spectacular high-resolution photos and HD video in even the most challenging lighting conditions. This AF-S NIKKOR 28mm f/1.8G lens also features a large f/1.8 maximum aperture, giving the photographer the ability to effortlessly highlight natural background image blur.


The AF-S NIKKOR 28mm f/1.8G construction and optical formula is deeply rooted in NIKKOR core technology to ensure the highest level of performance and versatility for the most demanding imaging applications. Featuring 11 optical elements in nine groups with two aspherical elements, the AF-S NIKKOR 28mm f/1.8G is designed to be a compact and durable lens maximized for versatility.


Additionally, the AF-S NIKKOR 28mm f/1.8G is able to resolve high-resolution images with amazing sharpness and clarity, making it an ideal companion for the new 36.3-megapixel Nikon D800 HD-SLR. Professionals and enthusiasts are offered complete lens control with two focus modes, manual (M) and autofocus with manual override (M/A), that allow photographers to tailor their focus for any shooting scenario. The AF-S NIKKOR 28mm f/1.8G is also equipped with a Silent Wave Motor (SWM) for smooth, silent and precise autofocus operation – essential for capturing pristine HD video.


Price and Availability
The AF-S NIKKOR 28mm f/1.8G is scheduled to be available at Authorized Nikon Canada Dealers at the end of May 2012 at a Manufacturer’s Suggested Retail Price (MSRP) of $749.95. 


Exclusive Canadian Warranty

Nikon Canada offers a five-year warranty for all NIKKOR lenses purchased from an Authorized Nikon Canada Dealer. Consumer’s investment is protected by Nikon Canada’s warranties with in-Canada service.


About the NIKKOR brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the ultra-wide 10-24mm to the super telephoto 600mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which are precision-crafted to the most exacting standards in Nikon’s own glassworks. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.

About Nikon

Nikon, At the Heart of the ImageTM, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 J1 and V1 advanced cameras with interchangeable lens system. At the heart of every Nikon camera is Nikon's Exclusive EXPEED, EXPEED 2 or EXPEED 3 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit www.nikon.ca.


Photos are available upon request


Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area. Pricing is subject to change. Refer to www.nikon.ca for the latest pricing.


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Dianna Lai/Andrew Gouveia                    
StrategicAmpersand Inc.