February 8, 2011

Nikon’s Newest COOLPIX Cameras Combine Power, Style and User-Friendly Operation in a Compact Body

COOLPIX S6100, S4100, S3100 and L24 ease picture-taking, photo-sharing and HD video capture

Mississauga, ON – Today, imaging leader Nikon continues to steer innovation to create models as diverse as the needs of users by announcing four new COOLPIX compact digital cameras. Whether traveling the globe with the COOLPIX S6100, sharing photos and videos on social networks with the COOLPIX S4100 or S3100 or casually capturing life’s events with the COOLPIX L24, Nikon provides an enhanced user-experience with astounding imaging quality and point-and-shoot simplicity.


“The latest Nikon COOLPIX cameras are designed to reflect the shift in digital photography where consumers are sharing images on social networks at a rapid pace," said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “With eye-catching colours, easy-to-use features such as recording HD video and mid-range zoom shooting capabilities, the new COOLPIX cameras inspire consumers to shoot, record and share while expressing their personal style.”


Great Photos and Video Made Easy

 A hallmark of the COOLPIX brand, Nikon continues to manufacture compact cameras in vibrant colours to match fashion and personal style. The new COOLPIX S6100, COOLPIX S4100, COOLPIX S3100 and COOLPIX L24 incorporate Nikon’s world-class NIKKOR lenses and Nikon’s EXPEED C2™ digital image processing engine which deliver high-quality pictures with accurate detail, striking colour and extraordinary sharpness. Additionally, all four COOLPIX cameras include Scene Auto Selector or Easy Auto mode, which automatically recognizes the shooting situation and adjusts camera settings accordingly for great pictures.


To capture flattering portraits, the Smart Portrait System incorporates a series of automatic functions including In-Camera Red-Eye Fix, Face-Priority AF, Face Priority AE, Smile Mode, Blink Warning and Skin Softening to flatter even the most camera-shy subject. The COOLPIX S6100, COOLPIX S4100 and COOLPIX S3100 feature a new Pet Portrait mode that automatically takes a picture when detecting the pet’s face. 


COOLPIX S6100: Power and Performance in the Palm of your Hand

Whether a user is a fashionista, foodie or fan of fun in the sun, the Nikon COOLPIX S6100 continues the commitment to stylish performance by offering weekend warriors and photographic trendsetters the versatility of big features in a compact body. The COOLPIX S6100 features the highest resolution ever seen in a COOLPIX camera, 16-megapixels, allowing users to zoom and crop into their images and capture even the most minute details. Paired with a 7x wide-angle optical Zoom-NIKKOR ED glass lens, the S6100 personifies the user who needs a versatile, multi-role camera.


The COOLPIX S6100 also features an enhanced touch-screen interface that utilizes tabs to open up screen space, making it easier than ever to preview full-screen shots on the 3-inch LCD without the clutter of excess icons. This clean screen look also makes it easier to share photos in the moment.


The COOLPIX S6100 is scheduled to be available at Authorized Nikon Canada Dealers in March 2011 at a Manufacturer’s Suggested Retail Price (MSRP) of $229.95. It is available in red and black. 


 COOLPIX S4100 and S3100: Shooting to Sharing the Simple Way

The Nikon COOLPIX S4100 and S3100 are two stylish compacts that define themselves through trendy exterior design and user-friendly operation. The Nikon COOLPIX S4100 features an intuitive touch-screen interface for a seamless operation that makes it easy to compose and share images. The S4100’s bright 3-inch high resolution (460,000-dot) touch-screen is perfect for showcasing images and HD videos. Users can later upload their pictures online to photo-sharing or social media websites via computer.


Both the COOLPIX S4100 and S3100 are sleek and colourful compact cameras that feature 14-megapixel resolution with a 5x wide-angle Zoom-NIKKOR glass lens. These COOLPIX cameras come wrapped in a compact, go-anywhere package and are ideal tools for users on the go. For those seeking stylish portability, the super slim S3100 saves on space with a crisp 2.7-inch LCD screen and complements any style with four available colours. 


The COOLPIX S4100 is scheduled to be available at Authorized Nikon Canada Dealers in mid March 2011 at an MSRP of $169.95. It is available in purple, red and black. The COOLPIX S3100 is scheduled to be available at Authorized Nikon Canada Dealers in mid March 2011 at an MSRP of $149.95. It is available in blue, pink, yellow, and black.



COOLPIX L24: Compact and Easy To Use at an Affordable Price

The COOLPIX L24 continues the trend of premium styling for the Lifestyle-series class of COOLPIX cameras. The new COOLPIX L24 empowers users with more amazing features, such as 14-megapixel resolution and 3.6x optical Zoom-NIKKOR glass lens, at a price that fits most any budget.

The COOLPIX L24 is ideal for any situation from birthday parties to school plays. The L24 also affords users the options to record video with sound to preserve their memories in motion.  

The COOLPIX L24 is scheduled to be available at Authorized Nikon Canada Dealers in March 2011 at an MSRP of $119.95. It is available in in red and black.


Exclusive Canadian Warranty

Nikon Canada offers an exclusive two-year warranty for all COOLPIX digital cameras purchased from an Authorized Nikon Canada Dealer. Consumers’ investment is protected by Nikon Canada’s warranties with in-Canada service.

About Nikon

Nikon, At the Heart of the ImageTM, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive EXPEED™ or EXPEED C2™ advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Dealer, visit www.nikon.ca.

**Photos are available upon request

Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area. Pricing is subject to change: Refer to www.nikon.ca for the latest pricing.


To see the full range of Nikon COOLPIX cameras and digital SLRs, visit www.nikon.ca.


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Dianna Lai/Andrew Gouveia                    
StrategicAmpersand Inc.