September 5, 2013

Elegant Precision, Elite Performance: Nikon COOLPIX P7800 Helps Effortlessly Capture Stunning Images with Confidence and Control

Nikon’s newest advanced performance camera offers leading performance and features for those desiring quality photos and full-HD videos

Mississauga, ON – Today, Nikon Canada Inc. announced the COOLPIX P7800, the latest addition to Nikon’s Advanced Performance COOLPIX lineup that offers Nikon’s optical excellence and versatile high-performance features in portable, compact bodies. Equipped with both automatic and advanced features, the COOLPIX P7800 presents a high-powered and intuitive option for those who want superior image quality, performance and creative control. Packed with features including a large 12.2-megapixel CMOS sensor, a fast maximum aperture f/2.0 lens and new electronic viewfinder, the P7800 captures images and Full-HD (1080p) video with precision, even in difficult low-light shooting scenarios.


“This addition to the Advanced Performance COOLPIX series affirms Nikon’s commitment to integrating our renowned optical technology into powerful yet compact cameras,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “The COOLPIX P7800 will allow photographers of every level to explore their photographic potential while capturing top-class images and Full-HD videos.”


Elite Performance and Optics
The COOLPIX P7800 sports a large 1/1.7-inch 12.2-megapixel backside-illuminated CMOS sensor and a versatile 7.1x zoom range (28-200mm equivalent). This combination ensures the capture of stunning images and Full-HD (1080p) video in a variety of difficult shooting environments. Whether shooting portraits, landscapes or documenting a family vacation, the P7800 is the ideal compact camera for any occasion. Low-light performance is bolstered by a blazing fast f/2.0-4.0 glass lens that lets in more light, allowing users to shoot with faster shutter speeds, and providing sharper results, even without the flash. Additionally, built-in lens-shift Vibration Reduction (VR) helps create consistently steady and clear shots when shooting handheld, even while moving. For moments when speed is of the essence, the COOLPIX P7800 also features extremely fast continuous shooting at eight frames-per-second (fps) for up to six shots, enabling users to be ready for every memorable, fleeting moment.

The COOLPIX P7800 captures crisp Full-HD (1080p) videos with stereo sound. While recording, the camera allows effortless optical zoom and presents several in-camera special effects as well as manual controls.


Controlled Precision for Every User

The Nikon COOLPIX P7800 presents a portable, practical and powerful compact camera option for casual or advanced shooters looking to capture photos with precision and confidence. From capturing a fast-moving soccer match to documenting an exotic vacation, a variety of useful scene and shooting modes are at users disposal to custom tailor the camera’s settings to fit their needs. An intuitive menu and external control system make it easy to navigate and control with ease.



For more advanced users who seek the ultimate in creative freedom, the COOLPIX P7800 offers complete creative controls that afford any photographer the ability to customize each shot. The P7800 is equipped with full manual controls (P,S,A,M) and the ability to capture RAW-format files, enabling users to capture and edit uncompressed images. Styled in a classic design with external analogue controls and mode dials for convenient access, this compact camera provides the uncompromising control that enthusiasts and professionals covet, clearing the way for the capture of beautiful images and Full-HD (1080p) video. Like other Advanced Performance COOLPIX offerings, the P7800 is compatible with many Nikon accessories, including Speedlights and external GPS units.


Capture and Share with Ease

Framing unique and accurate shots is simplified with the addition of a new high-resolution eye-level electronic viewfinder (EVF) that makes shooting, even in bright sunlight, enjoyable and easy. More creative composition perspectives are possible with the use of a versatile high-resolution 3-inch Vari-Angle LCD screen that can help frame anything from dynamic overhead shots to low point-of-view macro photos as well as great candid photos of kids and pets.


When using the optional WU-1a Wireless Mobile Adapter*, users can easily shoot and share via Wi-Fi® to compatible smartphones or tablets. When paired with the free downloadable Wireless Mobile Utility application*, the WU-1a enables the seamless transfer of images and videos for easy sharing and viewing with friends and family.


Price and Availability

The Nikon COOLPIX P7800 is scheduled to be available in September 2013 at Authorized Nikon Canada Dealers at a Manufacturers’ Suggested Retail Price (MSRP) of $549.95. It is available in black.

Exclusive Canadian Warranty

Nikon Canada offers an exclusive two-year warranty for all COOLPIX digital cameras purchased from an Authorized Nikon Canada Dealer. Consumer’s investment is protected by Nikon Canada’s warranties with in-Canada service.


About Nikon
Nikon, At the Heart of the Image™, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR and HD-SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced cameras with interchangeable lens system. In 2013, Nikon Corporation celebrates the 80th anniversary of the launch of its NIKKOR brand of photographic lenses. In the same year, production of NIKKOR lenses surpassed 80 million, creating a new milestone in Nikon’s heritage of superior optics. At the heart of every Nikon camera is Nikon's exclusive EXPEED, EXPEED 2 or EXPEED 3 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit

Photos are available upon request and can be accessed in the Nikon Canada press room:

Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area. Pricing is subject to change. Refer to for the latest pricing.


*This camera’s Wi-Fi® capability using the WU-1a Wireless Mobile Adapter can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart devices running on the Android™ operating system. The Wireless Mobile Utility application must be installed on the device before it can be used with this camera. The WU-1a is sold separately.

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Dianna Lai / Kara Merpaw