January 31, 2012

Nikon Makes it Easy for the Whole Family to Enjoy COOLPIX Versatility and Performance for Stunning Photos and HD Movies

Easily capture special moments with spectacular photo quality, and have fun while doing it

Mississauga, ON – Today, Nikon Canada introduced a new line of COOLPIX digital cameras that combines affordability and convenience with performance and versatility, ideal for the modern, fast-paced and connected family. Perfect for any type of family adventure from the sidelines to the backyard, the COOLPIX L810, L26, L25 and S30 offer a simple, convenient and fun way to capture great photos and HD movies with ease.


Expanding on Nikon’s outstanding reputation for long zooms, the COOLPIX L810’s extremely powerful 26x-zoom offers a chance to capture every detail without giving up the convenience of a compact point-and-shoot camera. The COOLPIX S30 is a new type of camera from Nikon, providing worry-proof construction with a simple-to-use interface and an affordable price point so any family can enjoy photography with a camera that instills confidence. The COOLPIX L26 is ideal for casual photographers and streamlines photo-taking with intelligent Nikon technologies like automatic Scene Modes and easy-to-understand controls. All three cameras are AA-battery compatible for the ultimate on-the-go convenience.

“Whether embarking on a safari adventure, travelling through exotic lands, or simply spending time together in their own backyard, families are constantly in motion and creating memories,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “Nikon’s latest COOLPIX models combine Nikon’s renowned image quality with advanced performance and superior technology to offer simple and affordable cameras for every member of the family.”


COOLPIX L810: Zoom that Goes the Distance

The COOLPIX L810 sports a powerful 26x (22.5-585mm) zoom that makes it possible to get in close to capture every detail with extraordinary precision.  This affordable ultra zoom continues in a long line of superb Nikon compact long-zoom cameras. It features a super wide 22.5mm wide angle lens with VR image stabilization technology to help eliminate blur in photos and movies, regardless of focal length. It’s equipped with 19 Scene Modes including Scene Auto Selector, which optimizes camera settings automatically for picture-perfect results, and the Smart Portrait System, which helps make every portrait flattering. Additionally, the COOLPIX L810 features a Sports Continuous Shooting mode to capture fast-moving subjects. If still images aren’t enough to tell the whole story, begin recording 720p HD movies with stereo sound and play them back on the COOLPIX L810’s 3-inch 921,000-dot high-resolution LCD display.


COOLPIX S30: No Muss, No Fuss - Ready for Action

A wonderful addition to any family, the COOLPIX S30 makes it easy and fun to preserve memories, from the priceless to the possibly messy, including baby’s first steps, first swim or first plate of spaghetti. Boasting a shockproof* (up to 80 cm) and waterproof * (up to 3 m) exterior, the COOLPIX S30 affords a chance to capture all of their favourite moments without hesitation or worry. A 10.1-megapixel image sensor produces sharp images, which can be easily emailed, printed and framed as keepsakes, and high-quality HD movies, which can be viewed with family and friends. A 3x wide angle zoom lens, HD video capabilities and extremely easy-to-use modes like the Smart Portrait System make the COOLPIX S30 simple, durable and affordable.


COOLPIX L26: The Simple Way to Great Photos and Movies

Let the camera do the thinking while you marvel at the great images taken with the COOLPIX L26. Simply point, shoot and let the camera do the rest with easy-to-use and intelligent automatic scene modes that help bring out the user’s inner photographer.  Featuring a 5x (26mm-130mm) optical Zoom-NIKKOR lens for close to intermediate distance shots, the COOLPIX L26 is fun and easy-to-use whether snapping photos on a field trip or capturing 720p HD video of a birthday party. A wide and bright 3-inch LCD screen, vibration reduction and smart portrait technology make this the ideal camera for beginners or casual photographers who might not use a camera often, but know they want amazing image quality when they do.


COOLPIX L25: Style on the Go

A capable compact digital camera that’s always ready to go, the COOLPIX L25 packs must-have features in a body slim enough to slip into a shirt pocket or purse. This 14.0-megapixel camera includes a 5x optical Zoom-NIKKOR glass lens, HD (720p) movie recording at the touch of a button and 19 easy-to-use Scene Modes that can help beginners take great photos.


Price and Availability
The Nikon COOLPIX L810 is scheduled to be available at Authorized Nikon Canada Dealers in February 2012 at a Manufacturer’s Suggested Retail Price (MSRP) of $279.95. It is available in black and red.


The Nikon COOLPIX S30 is scheduled to be available at Authorized Nikon Canada Dealers in February 2012 at an MSRP of $119.95. It is available in white, blue and pink.


The Nikon COOLPIX L26 is scheduled to be available at Authorized Nikon Canada Dealers in February 2012 at an MSRP of $119.95. It is available in black and red.


The Nikon COOLPIX L25 is scheduled to be available at Authorized Nikon Canada Dealers in February 2012 at an MSRP of $99.95. It is available in red and white.


Exclusive Canadian Warranty

Nikon Canada offers an exclusive two-year warranty for all COOLPIX digital cameras purchased from an Authorized Nikon Canada Dealer. Consumers’ investment is protected by Nikon Canada’s warranties with in-Canada service.


About Nikon

Nikon, At the Heart of the ImageTM, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 J1 and V1 advanced cameras with interchangeable lens system. At the heart of every Nikon camera is Nikon's Exclusive EXPEED, EXPEED 2 or EXPEED 3 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Dealer, visit www.nikon.ca.


* Dropped from a height of 80 cm (32 in.) onto a surface of 5 cm (2 in.) thick plywood (changes in appearance, such as paint peeling off and deformation of the drop shock portion and waterproof performance are not subject to the test). These tests do not guarantee that the camera will be free from damage or trouble under all conditions.

** Photos are available upon request


Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area. Pricing is subject to change. Refer to www.nikon.ca for the latest pricing.


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