September 21, 2011
Built From the Ground Up: The Nikon 1 System Balances Speed, Style and Simplicity to Creatively Capture All of Life’s Spontaneous Moments
Nikon introduces the new J1 and V1 cameras along with four new ultra-portable lenses geared to enhance expressive digital lifestyles
Mississauga, ON – Today, Nikon Canada announced a revolutionary digital imaging system built from the ground up to empower users with new ways to tell stories through photography. Driven by imaginative next-generation technology, the iconic new Nikon 1 system is designed to become one with users and their lifestyles, providing a unique form of expression with amazing image quality, speed and portability.
Price and Availability
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The Nikon 1 is an advanced camera system with interchangeable lenses that opens the door to a fresh way of capturing pictures and Full High Definition (HD) movies. Pioneering a new category of digital cameras that challenges conventional thinking, Nikon is empowering users with a pocketable form factor with unbelievable speed and the high image quality that Nikon is known for. Built on a new set of innovative technologies, the Nikon 1 is a simple-to-use conduit for creativity that virtually anticipates a user’s needs. Moments are instantly captured using remarkably fast new hybrid Autofocus (AF). Users can shoot with confidence knowing the Smart Photo Selector will automatically capture the best possible image without a second thought. Furthermore, just a touch of the shutter button instantly captures a high-quality image while simultaneously recording Full HD (1080p) movies. The exciting new Motion Snapshot mode captures fleeting moments like never before with a combination of moving and still imagery that brings memories to life. To accompany this exciting new form factor, Nikon created the entirely new advanced 1 NIKKOR lens system that seamlessly integrates powerful precision optics into the Nikon 1 camera platform to capture more of the world around the user.
“The needs of the consumer are changing and the world is becoming one of visual conversation, paving the way for the next chapter in image capture devices. The new Nikon 1 system is the culmination of more than 75 years of optical excellence and the relentless pursuit of the next standard of technological advancements in digital camera technology,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “The speed, versatility, ease of use and portability of Nikon’s 1 instills a higher level of confidence in users seeking new modes of creative expression.”
One Purpose: A Revolutionary New System
The new Nikon 1 system is a completely original concept, engineered specifically to strike the ultimate balance of performance, intuitive simplicity and portability to chronicle life like never before. This breakthrough platform lays the foundation for future technologies, and the Nikon 1 system has been created for the user who wants to capture and share life’s special moments. The fully electronic lens system enables the camera to keep pace with an active lifestyle and delivers amazing images and Full HD movies to connect with friends and family.
Whether it’s a spontaneous outing or a planned trip abroad, the versatility of interchangeable lenses in a convenient form factor will allow users to take the camera with them wherever they go. Furthermore, the J1 makes a personal style statement by offering camera bodies and lenses in a variety of fashionable colours.
The heart of the Nikon 1 cameras is the new Nikon-developed Nikon CX-format, 10.1 megapixel High-Speed AF CMOS sensor that helps make this camera the pinnacle of portable performance. The newly developed CMOS sensor has been engineered for incredible image quality in a variety of lighting conditions, with a native ISO range of 100-3200 (6400 Hi-1) for maximum versatility. Images captured with this new sensor exhibit striking colours, vivid hues and rich detail that’s almost lifelike.
Nikon’s exclusive new EXPEED 3™ image processing engine drives the system and is the catalyst behind the camera’s rapid response, fast AF and high-speed performance. In addition, the new dual-core EXPEED 3 processor works to maximize battery efficiency while yielding images and movies with low noise and vibrant tones. The Nikon 1 is engineered for maximum ease of use, featuring a clean button layout and intuitive graphical interface. Distractions and menus are minimized to create a clear path to the camera’s advanced functions, further unleashing creative potential.
The Fastest One
From first steps to first date, life moves fast, and the Nikon 1 is the camera system to keep pace. It seemingly anticipates action with astounding autofocus, response times and operation. The new advanced hybrid AF system is the world’s fastest autofocus1, allowing users to capture more of their world than ever before. The Nikon J1 features new focal plane Phase detection AF that reacts instantly to deliver an incredibly fast, split-second response. Wherever action is happening in the frame, the 73-point AF system will get the shot. This newly developed hybrid system continuously evaluates the scene at hand for optimal results, and can switch between Phase detection and contrast-detect AF to best suit the scene. Whether shooting in low-light conditions or fast-moving environments, photographers can capture details with confidence.
When the action is happening, users can also shoot at a fast 10 frames per second (fps), with full adaptive AF for frame after frame of images with incredible sharpness and detail. Additionally, the scene can be captured at full resolution up to a staggering 60 fps (AF locked), which is the world’s fastest continuous shooting speed.2 So go ahead and capture a best friend’s high dive at the next pool party, and then confidently share every aspect of the leap with stunning detail.
The One That Inspires a New Way to Capture with Motion Snapshot
Motion Snapshot is a new approach to capture images that will dramatically alter the way we perceive digital photography. By selecting the Motion Snapshot icon from the Mode Dial at the back of the camera, users can capture fleeting moments with staggering depth and emotion like never before. The result is a union of a frozen still image with a slow-motion movement set to a built-in audio soundtrack to create a more accurate depiction of an occurrence. With Motion Snapshot, users are now able to re-live memories in stunning detail, as real movement and depth are included in the image. Watch the waves of the ocean crashing against the beach or the leaves in your backyard as they rustle in the wind – moments that evoke an emotional response can be re-lived again and again.
Users can also create masterpieces of moving images from multiple files using the included Short Movie Creator software. This easy-to-use, intuitive software works in conjunction with Nikon’s View NX2 to make managing photos and movies fun and easy. With these programs, users are empowered to organize, share and edit photos, Motion Snapshots and Full HD movies.
The One to Set Trends
Both the camera technology and exterior design were inspired by the pursuit of balance of form factor and performance. The minimalist interface inspires creativity, while an intuitive GUI makes users want to delve into advanced features. Switching between modes and accessing advanced features is easy, enabling the user to further push creative boundaries, whether trusting the smart automatic settings or creatively exploring the full manual control modes.
Control highlights include a Mode Dial that makes the four main common functions readily available, and a Command Dial with common camera settings. Nikon has added a new “F” (Feature) button that automatically displays relevant menus and options based on the mode to which the camera is set.
The Nikon 1 system is further complemented by fashionable, premium accessories tailored to perfectly fit a user’s lifestyle. These accessories include a custom-fit body case set available in a variety of colours, as well as fashionable, colour-coordinated leather neck and hand straps.
The Smart One: Nikon’s Smart Photo Selector
The Nikon 1 is an advanced camera with interchangeable lenses that feature new technologies aimed at creating better pictures easier. Nikon’s new Smart Photo Selector feature strives to deliver a perfect image every time. When a “can’t miss” photo opportunity arises, users can switch to the Smart Photo Selector mode which uses the camera’s pre-cache to shoot and store images. They are then analyzed within the camera for exposure, focus and advanced facial recognition, and the best photo is selected. While the camera suggests the best image, five frames are recorded, providing users with a choice of their favourite photo. What’s more, the Nikon 1 cameras also include Nikon’s core technologies, such as Active D-Lighting, Auto Scene Selector and Picture Controls.
One Device That Also Captures Full HD Movies
The new CX-format CMOS sensor produces breathtaking Full HD movies at 1080p (30fps). Users can also shoot at a rapid 60 fps (1080i), or elevate the production with additional 30/60/400 and 1200 fps modes for super slow motion effects. The Nikon 1 is made to be flexible, and can capture both Full HD movies and high resolution images simultaneously. Simply press the shutter while recording to freeze the action with a high quality image file with sharp focus.
Additionally, the Nikon 1 applies noise reduction to movie files, giving the user sharp, crisp movies with deep black levels. This feature makes this the ideal camera for shooting movies in low-light environments, such as indoors or at night. A Full HD movie can record for 29 minutes, and sound is replayed in full stereo for lifelike reproduction.
One Vision, Two Distinct Cameras
The Nikon 1 J1 is designed for users who enjoy their connected lifestyles and sharing their experiences with friends and family through visual storytelling. Both the camera and the lenses come in a variety of stylish colours, including white, pink, red, silver and black. Photos and movies are easily composed and shared on the bright 3.0-inch high-resolution LCD monitor. With the aid of the concealed pop-up flash, users can easily add fill flash as needed or shoot in most conditions including low-light.
The Nikon V1 is built for photo enthusiasts who value the versatility of interchangeable lenses and desire a small form factor. In fact, it’s the world’s smallest and lightest camera with interchangeable lens versatility and an Electronic Viewfinder (EVF)3. Aimed at users excited about creating superb images and movies, the V1 has extra features including a 1.4 million dot high resolution EVF that automatically activates when users raise the camera to their eye. In addition to the high-speed electronic shutter, the magnesium alloy body conceals a high-performance mechanical shutter that affords tactile feedback and expanded shooting options. The V1 camera also features Nikon’s new Multi-Accessory Port for attaching options such as the new SB-N5 compact speedlight and video light, or the GP-N100 GPS module. For those making movies, the V1 has a stereo microphone input for professional quality audio.
1 NIKKOR Lenses and Accessories
Building upon a 75-year legacy of NIKKOR lenses and optical excellence, the new Nikon 1 NIKKOR lens system has been developed to push the boundaries of what’s possible. Nikon has created a compact, lightweight lens system that provides users with stunning image quality. New technology in these lenses includes a Silent Stepping Motor (STM) for whisper-quiet AF and zoom during operation and while shooting movies. Additionally, this high performance system places Nikon’s VRII (Vibration Reduction) image stabilization technology inside lenses to minimize the effects of camera shake. The result is sharp images in a variety of challenging lighting conditions, even while handheld.
The new system offers a lens for every occasion. The camera kit includes a colour-matched 1 NIKKOR VR 10-30mm f/3.5-5.6 lens (27-81mm 35mm equivalent) for optimal focal range in a small lens. For those needing maximum versatility, a 1 NIKKOR VR 30-110mm f/3.8-5.6 lens (81-297mm equivalent) is available, or users can explore their creative side with a colour-matched 1 NIKKOR 10mm f/2.8 pancake lens (27mm equivalent). For the movie enthusiast, a new 1 NIKKOR VR 10-100mm f/4.5-5.6 (27-270mm equivalent) power zoom lens will be available. This new lens is Nikon’s first powered zoom, and provides smooth and silent changes in focal length while recording movies. Additionally, the FT1 F-mount adaptor for legacy NIKKOR lenses will be available in the future, so that photographers can utilize their collection of quality NIKKOR lenses.
Price and Availability
The Nikon 1 J1 is scheduled to be available at Authorized Nikon Canada Dealers on October 20, 2011 at a Manufacturer’s Suggested Retail Price (MSRP) of $649.95. It is available in white, as well as pink, red, silver and black in limited distribution.
The Nikon 1 V1 is scheduled to be available at Authorized Nikon Canada Dealers on October 20, 2011 at an MSRP of $899.95. It is available in black.
Lenses and accessories:
Kit lens – 1 NIKKOR VR 10-33mm f/3.5-5.6 lens
Pancake lens - 1 NIKKOR 10mm f/2.8 lens ($259.95)
Zoom lens – 1 NIKKOR VR 30-110mm f/3.8-5.6 lens ($259.95)
Nikon’s first 10x power zoom (ideal for recording movies) – 1 NIKKOR VR 10-100mm f/4.5-5.6 ($779.95)
SB-N5 compact speedlight ($159.95)
GP-N100 GPS module ($159.95)
Exclusive Canadian Warranty
Nikon Canada offers an exclusive two-year warranty for all Nikon 1 CX-format cameras, and an exclusive five-year warranty for all Nikon 1 NIKKOR interchangeable lens systems purchased from an Authorized Nikon Canada Dealer. Nikon Canada also offers a two-year warranty for all COOLPIX digital cameras and select digital SLR cameras purchased from an Authorized Nikon Canada Dealer.
Nikon, At the Heart of the Image™ is the world leader in digital imaging, precision optics and photo imaging technology, and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 J1 and V1 advanced cameras with interchangeable lens system. At the heart of every Nikon camera is Nikon’s Exclusive EXPEED, EXPEED 2 or EXPEED 3 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Dealer, visit www.nikon.ca.
Photos are available upon request
Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area. Pricing is subject to change. Refer to www.nikon.ca for the latest pricing.
1 Based on performance with shooting using a standard zoom lens (10-33mm) at the maximum wide-angle position with AF-area mode set to Single-point (results based on Nikon test conditions)
2 The world’s fastest continuous shooting speed: 60 fps shot at full resolution 10 MP (while the AF is locked in the first frame). Among cameras with interchangeable lenses.
3 Among cameras with interchangeable lenses with a built-in Electronic Viewfinder (EVF).
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Dianna Lai/Andrew Gouveia