August 4, 2015

Nikon announces three new lenses including refined popular favourite, lighter super-telephoto zoom and fast wide-angle prime

The AF-S NIKKOR 24-70mm f/2.8E ED VR is the first NIKKOR lens to include an Aspherical Extra-Low Dispersion (ASP/ED) element

Mississauga, ON

Mississauga, ON, August 4, 2015 – Today, Nikon Canada announced three new NIKKOR lenses for professional and enthusiast photographers. The new AF-S NIKKOR 24-70mm f/2.8E ED VR is the evolution of one of Nikon’s most popular pro lenses, improving upon its versatility and image quality. Also announced is the lightweight AF-S NIKKOR 200-500mm f/5.6E ED VR, a super-telephoto zoom that gives FX and DX-format photographers incredible reach in a compact size. Finally, the AF-S NIKKOR 24mm f/1.8G ED is the latest addition to Nikon’s popular line of f/1.8 fixed focal length lenses and is ideal for those seeking a sharp, fast-aperture prime lens.


“These three very different lenses are representative of the diverse range of Nikon photographers, but they all provide the most vibrant, sharp images and HD video; with colour and clarity that only genuine NIKKOR optics can deliver,” said Amanda Mohammed, Communications and Nikon Professional Services Manager at Nikon Canada.


AF-S NIKKOR 24-70mm f/2.8E ED VR

Look into the bag of nearly any Nikon-wielding pro and you will find Nikon’s iconic 24-70mm f/2.8, and with good reason; the versatility and image quality of the lens has made it an essential workhorse for every type of shooter. The new AF-S NIKKOR 24-70mm f/2.8E ED VR improves upon its respected predecessor in nearly every aspect, adding the best Nikon lens technologies, including Vibration Reduction (VR) image stabilization. With up to four stops of image stabilization*, the new 24-70mm f/2.8 VR is ready to tackle the challenging light of a wedding ceremony or on-the-spot news, while Tripod Mode helps banish blur for landscape shooters. Filmmakers who already appreciate the depth-of-field control and sharpness of the lens can now also benefit from VR.


The new NIKKOR 24-70mm f/2.8 uses Nikon’s Electromagnetic Aperture control, which allows for consistent exposures during high speed bursts of shooting. This lens also improves upon image quality with new optical construction to provide clarity and consistently sharp images, and is ideal for capturing portraits, landscapes and weddings. For nearly any assignment in any kind of light, the combination of a fast f/2.8 constant maximum aperture and practical zoom range make this lens the choice of many professionals. A first for NIKKOR lenses, a new Aspherical Extra-Low Dispersion (ASP/ED) element is paired with traditional aspherical, ED and High-Refractive Index (HRI) elements for a new level of optical precision. Photos and videos take on a beautiful balance of sharpness and subtle blur effects, virtually free of flare, ghosting, coma and chromatic aberration throughout the frame. Nikon’s exclusive Nano Crystal Coat also further reduces instances of ghosting and flare.


The new lens construction enhances durability and image quality while retaining the overall balance and handling that has made this a perennial favourite of photographers. The lens is sealed and gasketed against the elements, and now features a fluorine coating on the front and rear element to make it easier to remove dirt, moisture and smudges from the lens surface. The optical formula consists of 20 elements in 16 groups, while a 9-blade diaphragm helps to create a pleasing, natural out of focus area with beautiful bokeh. Additionally, the AF-S NIKKOR 24-70mm f/2.8E ED VR features a new filter diameter of 82mm and will accept the new Nikon CPL2 Circular Polarizer and 82mm NC (Neutral Colour) filters.


AF-S NIKKOR 200-500mm f/5.6E ED VR

The new Nikon AF-S NIKKOR 200-500mm f/5.6E ED VR empowers enthusiast FX and DX-format photographers to go further with amazing zoom power and tack-sharp clarity. This compact super-telephoto zoom is ideal for bringing distant subjects closer, including birds, sports, wildlife and motorsports. This lens opens the doors for a fresh new perspective with a maximum reach of 500mm on FX-format Nikon cameras and a staggering 750mm equivalent reach on DX-format cameras. With a maximum aperture of f/5.6, photographers have the ability to fill much of the frame with their subject and create a pleasing background blur, even in challenging light. This lens also features Nikon’s Electromagnetic Aperture for consistent exposures, as well as VR with 4.5 stops of image stabilization. Additionally, the VR features Sport Mode, which is well-suited for capturing vibrant, sharp images of distant subjects at high frame rates or when panning with fast-moving action. Additionally, the lens lets users focus as close as 7.2 ft. throughout the entire focal range, perfect when a decisive play comes closer than expected, or for capturing intricate details of natural scenes.


Whether spending all day at an air show or in the field, the new NIKKOR 200-500mm f/5.6 is surprisingly lightweight at only 5 lbs 1.2 oz. (2300 grams) including the tripod collar, making this lens easy to hand-hold for extended periods. Photographers looking for even more reach can increase the zoom power using an optional compatible Nikon 1.4x, 1.7x or 2x E series Teleconverter** to capture even more distant subjects.


The new AF-S NIKKOR 200-500mm f/5.6E ED VR’s optical formula features three ED elements to enhance sharpness and minimize chromatic aberration. A 9-blade aperture provides a smooth bokeh, while Nikon’s Silent Wave Motor technology helps to quickly and quietly achieve critical focus. The filter diameter of the new 200-500mm lens is 95mm, and Nikon will also offer optional 95mm NC (Neutral Color) and the 95mm Circular Polarizer CPL2 filters.


AF-S NIKKOR 24mm f/1.8G ED

The AF-S NIKKOR 24mm f/1.8G ED is the latest addition to the exceptional system of NIKKOR f/1.8 primes, and provides enthusiast photographers with a fast wide-angle prime lens that’s both lightweight and affordable. This new lens lets photographers immerse viewers into landscapes, interiors and architecture with amazing clarity and minimal distortion, while a fast maximum aperture delivers creamy bokeh and excellent low-light ability. Whether a photographer’s passion is capturing environmental portraits or a delicious meal, this lens creates a dramatic separation between subject and background.


The new NIKKOR 24mm f/1.8 complements Nikon’s high-resolution HD-SLRs and provides amazing image quality thanks to Nikon lens technologies including Nikon’s exclusive Nano Crystal Coat. Additionally, this compact lens features ED and Aspherical lens elements for extreme sharpness while minimizing ghosting and flare.


Price and Availability
The AF-S NIKKOR 24-70mm f/2.8E ED VR will be available at Authorized Nikon Canada Dealers in late August for a Manufacturer’s Suggested Retail Price (MSRP) of $2,799.95.*** The AF-S NIKKOR 200-500mm f/5.6E ED VR will be available in mid-September for an MSRP of $1,649.95***. The new AF-S NIKKOR 24mm f/1.8G ED will be available in mid-September for an MSRP of $879.95***.  


For more information on these new NIKKOR lenses as well as other Nikon products, please visit



About the NIKKOR Brand

With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the ultra-wide 10-24mm to the super telephoto 800mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which are precision crafted to the most exacting standards in Nikon’s own glassworks. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.


About Nikon

Nikon, At the Heart of the Image™, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR and HD-SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced cameras with interchangeable lens system. In 2013, Nikon Corporation celebrated the 80th anniversary of the launch of its NIKKOR brand of photographic lenses, and announced the production of more than 90 million NIKKOR lenses in 2014, creating a new milestone in Nikon’s heritage of superior optics. At the heart of every Nikon camera is Nikon's exclusive EXPEED, EXPEED 2, EXPEED 3, EXPEED 4, EXPEED 4A or EXPEED 5A advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit


Photos are available upon request and can be accessed in the Nikon Canada press room:


Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the manufacturer.


*Based on CIPA Standard. This value is achieved when FX-format compatible lenses are attached to a FX-format HD-SLR camera and zoom lenses are set at the maximum telephoto position.


**Compatible with TC-14E series teleconverters (AF is only available when used with HD-SLR cameras that offer f/8 support. These include: D4, D4S, Df, D600, D610, D750, D800, D800E, D810, D810A, D7100, D7200). Compatible with TC-17E and TC-20E series teleconverters (AF not possible).


*** Manufacturer’s Suggested Retail Price (MSRP) listed only as a suggestion. Actual prices are set by dealers and are subject to change






For more information:

Steve Gold / Maxine Roy                                            

StrategicAmpersand Inc.