January 6, 2014

Step Up to Digital-SLR Photography with the Nikon D3300 and Capture Brilliant Images with Ease

Compact and lightweight, the Nikon D3300 and redesigned AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR II lens offer an easy way to capture share-worthy images

Mississauga, ON – Nikon Canada today announced the Nikon D3300 HD-SLR for those ready to take their photography to the next level. Complete with a 24.2-megapixel DX-format CMOS sensor1 and EXPEED 4 image processor, the D3300 is capable of capturing stunning images and Full HD videos with ease. Also featuring an enhanced Guide Mode for those discovering the joy of photography, optional Wi-Fi connectivity, in-camera effects that operate in real-time and kitted with the new compact AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR II lens, the Nikon D3300 is ready to help capture and preserve every precious memory. For FX-format photographers, Nikon has also announced an addition to its lineup of f/1.8 prime lenses, the AF-S NIKKOR 35mm f/1.8G. At the popular and versatile 35mm focal length, the new 35mm f/1.8 provides stellar image quality and low-light performance whether shooting landscapes, portraits or travel photos.


“With the new 24.2-megapixel Nikon D3300 and compact 18-55mm f/3.5-5.6G VR II lens, capturing family vacations, dance recitals or the game-winning goal with clarity and brilliant image quality is effortless,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “As the latest addition to the extensive NIKKOR lens line-up, the new AF-S NIKKOR 35mm f/1.8G lens reinforces Nikon’s commitment to providing versatile prime lens options to photographers of all levels.”


Preserve Precious Memories with Incredible Quality

Life is full of memorable moments that are meant to be captured with supreme quality and rich detail. The Nikon D3300 features a high-resolution 24.2-megapixel CMOS sensor to help ensure amazing image quality, even in challenging low-light shooting scenarios. This high resolution affords photographers the ability to capture crisp details or crop images with confidence. For increased image fidelity, the sensor has no optical low pass filter (OLPF), boosting resolution and image sharpness to the maximum, while the addition of a new EXPEED 4 image processor helps render true colours and precise detail in every image. EXPEED 4 also offers improved image quality at high ISOs, enhanced auto white balance performance, faster processing speeds and improved battery efficiency. Whether shooting candids of the kids or a weekend getaway at the beach, the D3300 is ready to deliver beautiful stills and stunning HD videos.

The Nikon D3300 is packed with high-performance features that make shooting easy and enjoyable, even in difficult shooting situations such as fast-action sports and low-light scenes. A wide 100-12,800 (expandable up to 25,600) ISO range helps ensure top-quality photos and videos in challenging light, and an 11-point Autofocus System is ready to capture fleeting moments while easily keeping pace with even the most active toddler. The D3300 is also capable of high-speed continuous shooting at up to 5 fps (frames per second), great for the fast-moving action of a soccer game or dance recital.


Create, Share, Enjoy

Brimming with fun features, the Nikon D3300 is ready to help create and share incredible stories through beautiful images and HD videos. With the help of Nikon’s optional WU-1a Wireless Mobile Adapter2, users can take advantage of Wi-Fi connectivity for instant uploading of images and videos to a smart device for easy sharing through social networks. Users can also remotely control the D3300 using their smart device as a remote “Live View” monitor. Releasing the shutter from a smart device will help make sure no one is left out of the next family photo.


The Nikon D3300 is ready to help each user realize his or her creative vision with 13 In-camera Effects and new effects modes, including Photo Illustration, Super Vivid and Pop. The D3300 is also the first Nikon HD-SLR equipped with a fourth new effects mode, Easy Panorama Mode, enabling the capture of beautiful landscapes and stunning scenic views with ease. When the story is better told with videos, the D3300 is ready at a moment’s notice to help users create glorious Full HD (1080p) videos with vivid colour and sharp details at up to 60p. With the assistance of Full-time AutoFocus (AF) to help keep elusive subjects in focus and a one-touch recording button so as not to miss any moment, capturing gorgeous HD videos is easy with the Nikon D3300.


For those new to the benefits of HD-SLR photography, Nikon has expanded upon its acclaimed Guide Mode to help users learn and explore new ways to capture great photos and HD videos. Guide Mode teaches the basic functions of the camera, but also works to help the user become a better, more knowledgeable photographer. When using this mode, users have access to four options — shoot photos using sample images, view/delete, setup, and retouch their images in-camera — making it easy for beginners to immediately take their photos to the next level.


Capture On-the-Go

The extremely lightweight and versatile D3300 is the perfect companion for a fast-moving, always-on-the-go lifestyle. The camera features a conveniently compact body (12.45cm x 9.66cm x 7.37cm), and is ergonomically designed for a comfortable hold that is easy to take anywhere. Additionally, the camera body is constructed with carbon fibre for lightweight durability. The D3300 is equipped with an Optical Viewfinder that helps frame the perfect shot in any lighting condition, whether capturing the school play or a high school graduation.


To complement the small stature of the D3300, Nikon has also introduced the new, more compact AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR II standard zoom lens that inherits a familiar 18-55mm focal length and aperture while incorporating a new retractable lens barrel design found in Nikon’s 1 NIKKOR lens series. This design ensures the lens is remarkably smaller than its predecessor, and when paired with the D3300 makes the camera package nearly 30 per cent smaller and 25 per cent lighter, an extremely compact and versatile combination. An ideal 3X zoom lens for every on-the-go moment, the 18-55mm f/3.5-5.6G VR II lens features up to four stops3 of VR image stabilization, a silent wave motor to ensure quiet AF operation and auto/manual focusing options.


The 35mm f/1.8G Lens: A Versatile FX-format Prime Ready for Anything

The AF-S NIKKOR 35mm f/1.8G is a versatile fixed lens ready to thrive in any shooting situation. It rounds out a collection of acclaimed f/1.8 lenses including the AF-S NIKKOR 28mm f/1.8G, AF-S NIKKOR 50mm f/1.8G and AF-S NIKKOR 85mm f/1.8G lenses. Sporting the popular 35mm focal length and covering a 63-degree angle of view with a constant f/1.8 aperture, Nikon’s newest FX-format lens delivers outstanding viewfinder clarity and high contrast while providing outstanding low-light performance and depth of field control.


Great for available light environment portraits, landscapes and travel photography as well as for producing beautiful images with soft, natural bokeh, the AF-S NIKKOR 35mm f/1.8G is a versatile and valuable addition to any FX-format photographer’s lens arsenal and sports the latest in core NIKKOR technologies that ensure elite performance. The lens’ construction includes one ED and one aspheric element in addition to a Silent Wave Motor to provide quiet AF operation.


Price and Availability

The Nikon D3300 kit with AF-S NIKKOR 18-55mm f/3.5-5.6G VR II lens is scheduled to be available at Authorized Nikon Canada Dealers in early February 2014 at a Manufacturer’s Suggested Retail Price (MSRP) of $649.95. It will be available in black, red and grey.


The AF-S NIKKOR 18-55mm f/3.5-5.6G VR II lens is scheduled to be available at the same time as the Nikon D3300, and will also be sold separately for an MSRP of $249.95.


The AF-S NIKKOR 35mm f/1.8G lens is scheduled to be available on February 20, 2014 for an MSRP of $629.95.

Exclusive Canadian Warranty

Nikon Canada offers a two-year warranty for the Nikon D3300 purchased from an Authorized Nikon Canada Dealer. Additionally, Nikon Canada offers a five-year warranty for all NIKKOR lenses purchased from an Authorized Nikon Canada Dealer. Consumer’s investment is protected by Nikon Canada’s warranties with in-Canada service.


About the NIKKOR brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the ultra-wide 10-24mm to the super telephoto 800mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which are precision crafted to the most exacting standards in Nikon’s own glassworks. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.


About Nikon
Nikon, At the Heart of the Image™, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR and HD-SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced cameras with interchangeable lens system. In 2013, Nikon Corporation celebrated the 80th anniversary of the launch of its NIKKOR brand of photographic lenses. In the same year, production of NIKKOR lenses surpassed 80 million, creating a new milestone in Nikon’s heritage of superior optics. At the heart of every Nikon camera is Nikon's exclusive EXPEED, EXPEED 2, EXPEED 3 or EXPEED 4 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit www.nikon.ca.

Photos are available upon request and can be accessed in the Nikon Canada press room: http://en.nikon.ca/about-nikon/press-room/index.page.


Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area. Pricing is subject to change. Refer to www.nikon.ca for the latest pricing.


1Exquisite detail reproduction realized by an image sensor unit designed without an optical low-pass filter.


2Nikon’s Wireless Mobile Adapter Utility Application must be installed on the smart device before it can be used with Nikon’s WU-1a Wireless Mobile Adapter connected to the Nikon D3300. The application can be downloaded free of charge from Google Play™ or the Apple App Store. For use with Android or iOS mobile devices, please refer to mobile device compatibility and available features at https://play.google.com/store/apps/details?id=com.nikon.wu.wmau&hl=en (Android) or https://itunes.apple.com/en/app/wireless-mobile-adapter-utility/id554157010 (iOS).

 Android and Google Play are trademarks of Google, Inc. 
 iPhone, iPad and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries.


3Based on CIPA Standard.


Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the manufacturer.


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Dianna Lai / Steve Gold