August 20, 2013

Nikon Ambassador Program Recognizes the Dedicated Storytellers that Help Move the Photo Industry Forward

New Nikon Program Partners With Leading Photographers to Energize the Industry Through Inspiration, Education And Empowerment

Mississauga, ON – Nikon Canada Inc. today announced the Nikon Ambassador Program, a collective initiative dedicated to recognizing the most influential leaders in modern photography. In a rapidly changing industry, the significance of these admired photographers goes beyond the creation of inspiring imagery; this diverse group of individuals has shown a commitment to empowering photographers with knowledge, providing guidance for the imaging community and a mastery of technology and trends.


 “We recognize that our business is constantly changing, and this world class program will help us identify the needs of the working professionals while honouring the best photographers of today," said Amanda Mohammed, Nikon Professional Services Manager, Nikon Canada Inc. “Our Nikon Ambassadors are the voice of the professional community and we highly regard their input and feedback. Their valuable insight will permit us to grow and evolve this segment of the business while inspiring others to pick up a camera and shoot." 


Responsibilities of the Nikon Ambassador

The core idea behind the Ambassador Program is to create a mutually beneficial collective to help bolster the photo industry and individuals.  While already considered mentors, the Ambassadors will use their experience to empower photographers through education and inspiration. Whether an enthusiast attending an interactive workshop or a seasoned pro learning new techniques, the shared experiences from these select individuals will apply to all levels of photographer. From shooting and managing a studio to social media and running a successful imaging business, the Ambassadors will help to empower a new generation of professionals with the tools and knowledge to succeed.  Additionally, the Ambassadors will work directly with Nikon to communicate the needs of the evolving photo industry such as enhancements in workflow, service and even products.


To be selected as an Ambassador, a photographer must be considered among the most talented and influential visual artists working in the business today. This elite group consists of gifted, spirited storytellers who are admired for their passion, energy and commitment to their craft. The Ambassadors represent a vast array of backgrounds and shooting disciplines that reflect the breadth of professional photographers today; including wedding, portraiture, fashion, wildlife and adventure.


These artists have evolved with Nikon through the years. And, their careers represent a mastery of technology and trends that have had a positive impact on their business. As the realm of digital media continues to expand, these savvy, influential shooters have embraced digital capture and social media to help educate their fans, friends and followers as part of a community.


"It's an honour and a milestone in my career be joining some of my esteemed colleagues in Nikon Canada's Ambassador Program,” said Nick Didlick, renowned Vancouver based professional Photographer. “Ambitious assignments and tight deadlines often require photographers and their cameras to perform in difficult situations. Since 1974, I have hung onto my Nikon camera straps on a world wide adventure covering sports, news and feature assignments in over 51 countries and in some of the most trying conditions that a photographer or camera can imagine. For years now, my Nikon cameras have been like good friends sharing the best of times and the worst of times experiencing what I see, on thousands of assignments. I feel very privileged to be joining my fellow Nikon Ambassadors in this opportunity to shoot, share and spread the word about the Nikon family of cameras.”


Complete list of Nikon Ambassadors

Visual Artist



Michelle Valberg


Kristian Bogner


Tony Beck


Nick Didlick


Craig Minielly


Sam Sciarrino



About Nikon

Nikon, At the Heart of the Image™, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR and HD-SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced cameras with interchangeable lens system. In 2012, production of NIKKOR lenses surpassed 75 million, creating a new milestone in Nikon’s heritage of superior optics. At the heart of every Nikon camera is Nikon's exclusive EXPEED, EXPEED 2 or EXPEED 3 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit






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