January 28, 2013

Nikon’s COOLPIX AW110 and S31 Offer Fun and Innovative Features for Adventurers and Families Alike

Shockproof and waterproof, the latest additions to the COOLPIX lineup take the worries out of photo-taking

Mississauga, ON – Today, Nikon Canada introduced the COOLPIX AW110 and S31, two innovative and durable compact cameras for those who want to preserve every fun and action-packed moment as well as share them with friends and family. Waterproof, shockproof and freezeproof¹, the rugged AW110 is built to handle the elements, whether hiking up a mountain, hitting the slopes or riding the surf. Nikon’s newest tough camera also offers built-in Wi-Fi® connectivity² for sharing, Full HD 1080p video capabilities and a slew of advanced features that adventurers want, including GPS and underwater shooting modes. The S31 provides reliability, allowing every member of the family to preserve his or her own special memories. Complete with fun shooting modes and a simple yet intuitive user interface, the resilient S31 is a family camera users can confidently carry to the pool or around the playground.


“The COOLPIX AW110 and S31 are exciting new additions to the COOLPIX camera lineup; both are uniquely designed to complement the needs of different users,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “The AW110 is designed for outdoor enthusiasts who need a camera that can keep up with their active lifestyles, while the S31’s easy-to-use interface is great for family members young and old who seek to capture lasting memories. Whether mountain climbing, snorkeling or simply capturing a family day at the park or splash pad, Nikon’s newest COOLPIX cameras offer the performance, features and image quality users have come to expect from the COOLPIX line.”


COOLPIX AW110: Durable Performance for the Outdoor Adventurer

The AW110 is the ultimate point-and-shoot camera for the outdoor enthusiast who demands exceptional image quality and sharp, clear HD video from a compact body. Ready for the toughest conditions, this rugged camera sports a fun and innovative feature set designed to capture, preserve and share every moment of a user’s active lifestyle. Waterproof (up to 18m or 60 ft.), shockproof (up to 2.02m or 6.6 ft) and freezeproof (up to -10° C or 14° F), the AW110 is a versatile and feature-rich companion, above and below sea level. GPS technology is also enabled, allowing a traveller to track his or her adventure from beginning to end, down to the exact longitude and latitude where an image or video is captured. The AW110 also features built-in Wi-Fi® connectivity that lets the user transfer image data of any outdoor adventure to compatible smart devices for upload to social networking services, or share with friends and family through the free Wireless Mobile Adapter Utility² application. Wireless remote camera control is also possible using a smartphone or tablet when using the application.



Beneath its rugged exterior, the COOLPIX AW110 features a 16-megapixel backside illuminated (BSI) CMOS sensor that helps create sharp, beautiful images and HD video even in challenging lighting conditions. The camera also has a NIKKOR 5x optical zoom lens with lens-shift Vibration Reduction (VR) that allows the photographer to get close up to a subject from a distance, as well as the ability to record Full HD (1080p) movies with stereo sound. The AW110 features a 3-inch, OLED display for easy menu access and precise image preview, alongside an intuitive graphic user interface (GUI) that makes it easy to navigate several fun and intelligent shooting modes, including Easy Auto Mode and the Smart Portrait System, while Special Effects can be easily applied to still images and HD video.


COOLPIX S31: Every Family Member Can Capture Beautiful Images, Worry Free

Ready for every precious family moment, the 10.1-megapixel S31 allows every family member — young and old — to capture beautiful photos with ease. Housed in a compact, durable body that is waterproof³ (up to 5m or 16ft), shockproof (up to 1.2m or 3.9ft) and dustproof, this point-and-shoot takes the worry out of photography regardless of the setting or situation. Clear and precise images or HD video are made possible with the help of a 3x optical zoom (29-87mm equivalent) NIKKOR lens, and a dedicated video record button creates an effortless transition from stills to video.


A 2.7-inch LCD display supports an enhanced easy and intuitive graphic user interface (GUI) that allows for simple navigation and several shooting and playback modes designed to make photography simple and fun when using the S31. The camera allows the user to instantly show off his or her favourite family moments using unique playback options including in-camera slide shows and photo albums. Image editing and playback filter effects can also be applied to both stills and video, offering the opportunity to add a personal touch to every family memory. The COOLPIX S31 features functions that make shooting simpler than ever before.


Pricing and Availability

The COOLPIX AW110 is scheduled to be available at Authorized Nikon Canada Dealers in February 2013 at a Manufacturer’s Suggested Retail Price (MSRP) of $379.95. It is available in orange, blue, and camouflage.


The COOLPIX S31 is scheduled to be available at Authorized Nikon Canada Dealers in February 2013 at an MSRP of $129.95. It is available in white, blue, and pink.


In order to give consumers a more effective way to understand the benefits of each COOLPIX camera, and to help users determine the best camera to fit their lifestyle, Nikon has segmented the COOLPIX series into five categories: Advanced Performance, Fun & Innovative, Ultra-Slim Zoom, Comfort Long Zoom and Budget Friendly. For more information about these and other COOLPIX cameras, please visit www.nikon.ca


Exclusive Canadian Warranty

Nikon Canada offers an exclusive two-year warranty for all COOLPIX digital cameras purchased from an Authorized Nikon Canada Dealer. Consumers’ investment is protected by Nikon Canada’s warranties with in-Canada service.


About Nikon

Nikon, At the Heart of the ImageTM, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR and HD-SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as



the Nikon 1 advanced cameras with interchangeable lens system. In 2012, production of NIKKOR lenses surpassed 75 million, creating a new milestone in Nikon’s heritage of superior optics. At the heart of every Nikon camera is Nikon's exclusive EXPEED, EXPEED 2 or EXPEED 3 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit www.nikon.ca.


1. Waterproof: JIS/IEC protection class 8 (IPX8) equivalent (under our testing conditions). Capacity to shoot pictures underwater up to a depth of 18m/60ft and for 60 minutes.

Shockproof: Compliant with MIL-STD 810F Method 516.5-Shock. Dropped from a height of 202cm/6.6ft onto a surface of 5cm/1.96in thick plywood (changes in appearance, such as paint peeling off and deformation of the drop shock portion and waterproof performance are not subject to the test).
These tests do not guarantee that the camera will be free from damage or trouble under all conditions.

Freezeproof: -10° C/14° F.


2. This camera’s built-in Wi-Fi® can only be used with compatible smart devices using the iOS or Android operating systems. The Wireless Mobile Adapter Utility application must be installed on the smart device before it can be used with this camera.  For compatibility and specifications, please visit the applicable download page for the Wireless Mobile Adapter Utility application provided below: 


For AndroidTM Google PlayTM <https://play.google.com/store/apps/details?id=com.nikon.wu.wmau>

For iPhone®/iPad®/iPod Touch® App Store <https://itunes.apple.com/en/app/wireless-mobile-adapter-utility/id554157010>


iPhone, iPad and iPod Touch are trademarks of Apple Inc., registered in the U.S. and other countries.

Android and Google Play are trademarks of Google Inc.

Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi Alliance.

All Nikon trademarks are trademarks of Nikon Corporation.


3. Waterproof: Up to a depth of 5m/16ft and for 60 minutes


4 Shockproof: Nikon testing conditions compliant with MIL-STD 810F Method 516.5-Shock Dropped from a height of 1.2m/3.9ft onto a surface of 5cm/1.96in thick plywood (changes in appearance, such as paint peeling off and deformation of the drop shock portion and waterproof performance are not subject to the test). These tests do not guarantee that the camera will be free from damage or trouble under all conditions.


Photos are available upon request.


Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area. Pricing is subject to change. Refer to www.nikon.ca for the latest pricing.


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Dianna Lai / Kara Merpaw