January 7, 2013

Nikon Expands Nikon 1 System with J3, S1, and 1 NIKKOR 6.7-13mm and 10-100mm Lenses

New Nikon 1 system cameras and lenses demonstrate Nikon’s commitment to providing shooters with new ways to be creative, expressive and connected through images and video

Las Vegas, CES Booth #8643 – Today, Nikon Canada Inc. announced the Nikon 1 J3 and S1, the latest additions to the ever-growing Nikon 1 advanced camera with interchangeable lens system. Designed for users looking for a camera that offers the compact size and portability of a point-and-shoot camera along with advanced controls and features found in digital SLRs, the Nikon 1 J3 and S1 offer enhanced speed and performance, high-image quality and new easy-to-use creative shooting modes. Furthermore, users will be able to easily share and transfer images and Full HD (1080p) videos to smart devices instantly when connected to the optional WU-1b Wireless Mobile Adapter1.


Nikon also announced accessories for the Nikon 1 system, including two additions to the 1 NIKKOR lens lineup: the 1 NIKKOR 6.7-13mm and the 10-100mm lenses, ideal for capturing sharp images and Full HD video with incredible detail. The 6.7-13mm is the first 1 NIKKOR lens to offer a wide, 100-degree angle of view, and the 10-100mm is an ultra-portable compact and lightweight lens with a 10x zoom, perfect for any types of trips or excursions. Additionally, Nikon has announced the WP-N2 underwater case, specifically designed for adventurous users who want to take their photography on water-based excursions like snorkelling or surfing without the fear of water damaging their camera.


“With today’s announcement of the Nikon 1 J3, S1, 1 NIKKOR 6.7-13mm and 10-100mm lenses, Nikon continues to demonstrate our commitment to developing and expanding the Nikon 1 system for creative shooters looking to step up from their compact digital cameras," said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “Similar to previous Nikon 1 system cameras, the compact and powerful J3 and S1 offer stunning image quality, quick performance, fast shooting speeds, and user-friendly modes and controls. With these new models, users have the ability to share wirelessly and transfer images instantly as well.”


Nikon 1 J3 and S1: Built to Capture and Deliver Stunning Results

Both the Nikon 1 J3 and S1 feature many proven and trusted Nikon technologies commonly found in other Nikon camera models. The J3 is built with a 14.2-megapixel CX-format CMOS sensor, while the S1 sports a 10.1-megapixel CX-format CMOS sensor. Both bodies are powered by Nikon’s EXPEED 3A image processing engine, and their CMOS sensors deliver stunning high-quality images and Full HD videos with rich detail, even in challenging lighting situations. For complete shooting versatility, both cameras feature a wide ISO range, from 160 to 6400 in the J3 and 100 to 6400 in the S1, allowing users even more freedom and capabilities when capturing content in low-light situations. Both cameras feature wide and bright 3-inch LCD screens as well as a new integrated Flash that can be set up to fire automatically or manually based on a shooter’s desired results.


The Nikon J3 and S1 offer Nikon’s Advanced Hybrid Autofocus (AF) system that is lightning fast and highly responsive, ideal for capturing life’s split-second moments. With this rapid AF system, users can take advantage of incredibly fast shooting speeds, allowing them to capture fast action that is sharp and in crisp focus. The cameras also feature a 73-point AF array which helps ensure accuracy and precise focus, even when shooting fast-moving subjects throughout the frame. The J3 can shoot Continuous Burst Frames up to 22 frames per second (fps), while the S1 can shoot up to 15 fps.


Creativity Unleashed: User-Friendly Shooting Modes and Controls

Designed to take creative freedom to new heights, the J3 and S1 offer user-friendly shooting modes and shooting controls that photographers can take advantage of in various situations, whether capturing a family portrait or recording a video of the slapshot at a hockey game. For easier control and quick access to camera features, the J3 comes equipped with improved menu navigation while the S1 features a graphic user interface (GUI)-based mode selection, both designed to be easy-to-use and make menu navigation effortless and direct.


The Nikon 1 J3 and S1 both feature unique shooting modes like Auto Mode, Creative Mode, Advanced Movie, Motion Snapshot and Best Moment Capture, all of which are easily accessible and applied. When in Auto Mode, both cameras will automatically select the optimal settings for the picture being captured so users can concentrate on framing the photo. When in Creative Mode, shooters can utilize Selective Colour, Miniature, Soft, Night Landscape, Backlighting and Night Portraits to help achieve the desired results. The J3 also provides access to Panorama Mode to provide a wide perspective for vast landscapes or interiors.


The Advance Movie Mode is integrated into both new cameras to bolster video capabilities and performance and help deliver Full HD (1080p) video at 30 fps. When in Advance Movie Mode, it’s possible to simultaneously shoot Full HD video and high-resolution stills of a subject or scene. Furthermore, full manual exposure controls (P,S,A,M) can be used. Slow-motion movies can also be captured at both 400 fps and 1200 fps when in this mode.


Both cameras include an Enhanced Motion Snapshot Mode, which provides users the option of capturing a quick passing moment with a short, slow-motion movie sequence in addition to a single defining still image. When using Motion Snapshot, in-camera electronic Vibration Reduction (eVR) can be applied to assist in preventing image blur.


With Best Moment Capture Mode, J3 and S1 shooters can explore the benefits of two dynamic features, Slow View and Smart Photo Selector. In Slow View, users can press the shutter button halfway down once focus is achieved, and this will allow them to capture live action (approx. 1.33 seconds) while the subject is displayed at five times slower than normal speed (approx. 6.66 sec) on the camera’s LCD screen. The slowed-down view is looped over and over until a full-press of the shutter is made. By viewing action slowed down, users have more opportunities to capture the perfect moment.


When Smart Photo Selector is accessed, shooters can capture up to 20 shots with the J3 and 15 shots with the S1 once the shutter button is pressed. The cameras will then automatically identify the five best images to keep based on exposure, focus and facial recognition factors. Additionally, the J3 and S1 feature an Underwater White Balance setting which makes capturing subjects like a school of fish or coral reefs easy. It adjusts colours in the images to be as true to life as possible (when using the optional WP-N2 underwater housing2) in tough shooting situations with ambient light.



Nikon 1 System Connectivity: Instantly and Easily Share Creative Content

Like the Nikon 1 V2, the J3 and S1 were designed to work with Nikon’s optional WU-1b Wireless Mobile Adapter1. When the WU-1b is connected to the J3 or S1, users have the ability to wirelessly transfer high-quality images and Full HD movies taken on the J3 or S1 to a supported smartphone or tablet. Once transferred, images and videos can be shared with family and friends or posted to status pages on social media networks. The WU-1b Wireless Mobile Adapter also allows users to remotely control the camera. The Nikon Wireless Mobile Adapter Utility application is available on Google Play™ for Android™ devices or from iTunes® for iOS devices.


1 NIKKOR 6.7-13mm and 1 NIKKOR 10-100mm: Continuing the Expansion of the 1 NIKKOR Lens Lineup

Alongside the new Nikon 1 system cameras, Nikon also announced the addition of two 1 NIKKOR lenses, the 6.7-13mm and 1 NIKKOR 10-100mm. With these two lenses, Nikon 1 shooters have even more options when putting together a camera system that fits their shooting needs and creativity. The compact ultra wide-angle zoom 1 NIKKOR 6.7-13mm lens (equivalent to a focal length of 18mm to 35mm in FX/35mm format) will provide photographers with new avenues to explore their creativity and expressivity in photos and videos. The lens includes Vibration Reduction (VR) and has a wide 100-degree angle of view, which makes it ideal for capturing photos and Full HD video of landscapes, cityscapes, interiors, and architecture.


Photographers looking for some more range with their Nikon 1 system cameras will enjoy the 1 NIKKOR 10-100mm lens (equivalent to a focal length of 27mm to 270mm in FX/35mm format), which also incorporates Vibration Reduction (VR). This compact and lightweight telephoto zoom lens is portable and convenient enough to take everywhere, while providing a long focal range perfect for various types of photography including group shots and action sports.


WP-N2 Underwater Case: Capturing Images Underwater

Perfectly paired with the new Underwater White Balance setting found in both the Nikon 1 J3 and S1 is the WP-N2 underwater case. The WP-N2 can house either the J3 or the S1 in addition to the 1 NIKKOR 10-30mm lens. Moreover, it will allow users to zoom in and out when using the 10-30mm lens. Designed to complement the versatility of the Nikon 1 system cameras, the WP-N2 gives shooters the creative freedom to capture images and videos at the beach or during a water adventure such as snorkeling. The underwater case is submergible and waterproof up to approximately 40 metres.


Price and Availability

The Nikon 1 J3 camera with 10-30mm VR lens will be available at Authorized Nikon Canada Dealers in February 2013 at a Manufacturer’s Suggested Retail Price (MSRP) of $629.95. Available in white, black, silver, red and beige.


Additional kits:

Nikon 1 J3 camera dual lens kit with 10-30mm and 30-100mm VR lenses at an MSRP of $829.95.

Nikon 1 J3 camera with 10-100mm VR lens at an MSRP of $1,129.95.


The Nikon 1 S1 camera with 11-27mm lens will be available at Authorized Nikon Canada Dealers in February 2013 at an MSRP of $529.95. Available in white, black, red, pink and khaki.


Additional kits:

Nikon 1 S1 dual lens kit with 11-27.5mm and 30-110mm VR lenses at an MSRP of $729.95.


The 1 NIKKOR 6.7-13mm lens is scheduled to be available at Authorized Nikon Canada Dealers in March 2013 at an MSRP of $529.95.



The 1 NIKKOR 10-100mm lens is scheduled to be available at Authorized Nikon Canada Dealers in February 2013 at an MSRP of $579.95.


The WP-N2 underwater case for either the Nikon 1 J3 or the S1 is scheduled to be available at Authorized Nikon Canada Dealers in February 2013 at an MSRP of $799.95.


Exclusive Canadian Warranty

Nikon Canada offers an exclusive two-year warranty for all Nikon 1 CX-format cameras, and an exclusive five-year warranty for all Nikon 1 NIKKOR interchangeable lens systems purchased from a Nikon Canada Authorized Dealer. Nikon Canada also offers a two-year warranty for all COOLPIX digital cameras and select HD-SLR cameras purchased from an Authorized Nikon Canada Dealer.


About Nikon

Nikon, At the Heart of the ImageTM, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR and HD-SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced cameras with interchangeable lens system. In 2012, production of NIKKOR lenses surpassed 75 million, creating a new milestone in Nikon’s heritage of superior optics. At the heart of every Nikon camera is Nikon's exclusive EXPEED, EXPEED 2, EXPEED 3 or EXPEED 3A advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit www.nikon.ca.


Photos are available upon request.


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1The WU-1b Wireless Mobile Adapter is sold separately. The Wireless Mobile Adapter Utility Application must be installed on the smart device before it can be used with the WU-1b Wireless Mobile Adapter connected to the Nikon 1 J3 and S1.

2 The WP-N2 underwater housing is sold separately.

Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area. Pricing is subject to change. Refer to www.nikon.ca for the latest pricing.


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Dianna Lai / Kara Merpaw