Woman taking a picture of cake with an affordable digital camera.
Red Affordable Digital Camera

Great photos and videos plus the reliability of a Nikon

The colourful and compact cameras in Nikon’s Budget Friendly COOLPIX collection feature simple, easy-to-use interfaces and versatile zoom ranges, ideal for those who want “just the basics” and anyone starting out with their first camera.
Silver budget friendly digital camera
Zoom lens on affordable camera

Versatile wide-angle zoom lenses

Get the whole gang into the shot, or zoom in for a detailed close-up portrait. With superb NIKKOR glass lenses and versatile zoom ranges, you’ll catch all the shots that matter.
Girl enjoying her COOLPIX camera

Look at that!

Easily compose, review and share your shots with a bright, clear LCD screen.
Wi-Fi Connectivity

Technology Equipped

Enjoy your camera for years to come, thanks to the latest camera features—even built-in Wi-Fi® and NFC on select models*.
Collection of COOLPIX cameras

Pocket-sized style

Match your personal style with sleek cameras available in a wide selection of colours.
HD video recording button

Memories that move, at the touch of a button

Capture the sights and sounds of a moment with the touch of a button. Simply press the dedicated Movie Record button and start recording HD video with sound.