January 6, 2016
Nikon charges into the action camera market with the 360-degree KeyMission 360
With the new KeyMission 360, consumers can capture and share an exciting and immersive perspective of their life and passions
Mississauga, ON –
Today, Nikon Canada announced its entry into the action camera market with the development of an exciting lineup of products that build on Nikon’s legendary excellence in optical technology and imaging innovation. The first in the lineup will be the Nikon KeyMission 360, a rugged camera capable of recording true 360-degree video in 4K UHD allowing users to share new perspectives and explore imagery like never before.
The Nikon KeyMission 360 features an image sensor and lens on opposite sides of the device, with images from each combining to create immersive, ultra-high-definition 360-degree videos and still images. A terrific companion for a wide range of travel and sports activities, or when an adventure takes you off the beaten path, the camera is designed to be easy to use and withstand the elements. Waterproof (approximately 100 ft./30m), and ready to stand up to dust, shock and low temperatures, the KeyMission 360 also features electronic Vibration Reduction (VR), enabled through applications during playback, that reduces the effects of camera shake to help produce sharp and crisp video quality.
Nikon will exhibit reference models of the KeyMission 360 at the Nikon booth at the 2016 Consumer Electronics Show (CES) from Wednesday, January 6 to Saturday, January 9, 2016 in Las Vegas, Nevada. The KeyMission 360, the first of Nikon’s lineup of action cameras, along with a variety of dedicated accessories, will officially be released in spring 2016. For more information about the KeyMission 360 and other Nikon products, please visit www.nikon.ca.
Nikon, At the Heart of the Image™, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR and HD-SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced cameras with interchangeable lens system. In 2013, Nikon Corporation celebrated the 80th anniversary of the launch of its NIKKOR brand of photographic lenses, and announced the production of more than 95 million NIKKOR lenses in 2015, creating a new milestone in Nikon’s heritage of superior optics. At the heart of every Nikon camera is Nikon's exclusive EXPEED, EXPEED 2, EXPEED 3, EXPEED 4, EXPEED 4A, EXPEED 5 or EXPEED 5A advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit www.nikon.ca.
Photos are available upon request and can be accessed in the Nikon Canada press room: http://en.nikon.ca/About-Nikon/Press-Room/index.page.
Specifications, design, product name and supplied accessories may differ by country or area. Specifications and equipment are subject to change without any notice or obligation in the part of the manufacturer.
For more information:
Steve Gold / Cindy Watson