March 4, 2013

Nikon Packs Premier DX-format Technology into Advanced Performance COOLPIX Camera for Incredible Image Quality and Control

World-renowned optics combined with proven technologies provides users with powerful compacts for shooting and sharing

Mississauga, ON – Today, Nikon Canada Inc. announced two new advanced-performance COOLPIX cameras, built for users seeking the best image quality possible with the convenience and ease-of-use of a compact camera. The Nikon COOLPIX A is the first COOLPIX to incorporate a DX-format sensor, similar to those found in many of Nikon’s coveted HD-SLRs, which provides the highest image quality possible from a compact point-and-shoot. Additionally, the small COOLPIX P330 fits comfortably into a shirt pocket and is powerful enough to give users the confidence to capture beautiful imagery with its optics, low-light capabilities and creative control.

 

“To demonstrate Nikon’s commitment to photographers of all skill levels and preferences, the COOLPIX A is built with a DX-format sensor to offer users the power of a Nikon HD-SLR in a compact body,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “The COOLPIX P330 takes advantage of the ingenuity and originality of Nikon engineering by packing a 5x wide angle to telephoto zoom lens into a portable body. These new cameras demonstrate the forward-looking direction of the COOLPIX line, and offer all of the benefits of Nikon’s optical heritage and experience in imaging into compact, yet powerful packages.”

 

Advanced Performance COOLPIX Cameras with Wi-Fi® Connectivity

The COOLPIX A and P330 join the ultra-zoom COOLPIX P520 and performance powerhouse P7700 in Nikon’s series of COOLPIX Advanced Performance cameras. They are optimal choices for users who want to consistently capture high-quality images and HD videos with outstanding clarity and detail. Their CMOS imaging sensors and world-class NIKKOR lenses allow these cameras to deliver brilliant photos amidst the action, even in low-light conditions. With compact designs and advanced feature sets that allow users to easily grow and improve their image- or video-shooting skills, these new COOLPIX cameras provide creative control and connectivity options right at the photographer’s fingertips. 

 

When connected to the optional WU-1a Wireless Mobile Adapter1 (sold separately), both the COOLPIX A and P330 allow users to share their images wirelessly. With this optional adapter, the user has the ability to share images to a supported smartphone or tablet, shoot remotely from their device, and transfer photos from up to approximately 15 metres away. The Nikon Wireless Mobile Utility application is available for free download on Google Play™ for Android™ devices or from the App Store™ for iOS devices. 

 

COOLPIX A: Nikon’s First DX-format COOLPIX Camera

Unlike any other COOLPIX camera, the COOLPIX A is equipped with a DX-format CMOS sensor that enables users to achieve the superior image quality previously only possible with a Nikon HD-SLR. The combination of this 16.2-megapixel DX-format sensor and ultra-sharp prime NIKKOR lens firmly positions the COOLPIX A as the reigning flagship camera in the COOLPIX line.

 

The all-glass 18.5mm (28mm equivalent) prime lens has an f/2.8 aperture, allowing users to shoot with a shallow depth of field to blur backgrounds for professional-looking photos. Even when the sun goes down, the lens offers the ability to turn a fleeting glance into a flattering moonlit portrait with just a press of the shutter. Always ready for the spontaneous moment, the camera’s quick AF performance and 4 frames-per-second burst help users to consistently capture any moment with outstanding image quality.

 

For those who want to challenge their photography skills, the versatile COOLPIX A also offers advanced settings to provide shooters with complete creative control to master nearly any shooting situation. With multiple Scene Modes, a familiar manual focus ring, full manual exposure controls (P, S, A, M), and the ability to shoot RAW/NEF image files, even a simple snapshot can be transformed into an artistic expression.

 

Additionally, the COOLPIX A offers a variety of accessories to enhance the shooting experience, including the DF-CP1 Optical Viewfinder, the UR-E24 Adapter Ring for attaching lens hoods and filters, and the HN-CP18 metal Lens Hood, which helps protect the surface of the lens and restricts lights from passing through without negatively influencing images. The camera also has a full-size hot shoe port that makes the camera compatible with various accessories such as Nikon Speedlights.

 

COOLPIX P330: Big Performance from a Tiny Camera 

The COOLPIX P330 offers a 5x wide angle to telephoto (24-120mm, 35mm equivalent) zoom and cutting-edge features in a sleek, portable design for exceptional images and HD videos. The P330 has a 1/1.7-inch, 12.2-megapixel backside illuminated (BSI) CMOS sensor that offers users the ability to confidently capture vibrant photos with low noise. Additionally, the super-sharp f/1.8 lens is the fastest in the COOLPIX line, rendering photos and Full HD 1080P videos with striking clarity in a variety of lighting conditions. The lens also includes VR image stabilization to further reduce the effects of image blur when shooting handheld. Designed for the user who wants a sophisticated camera with the option of an advanced feature set, the P330 includes manual controls (P, S, A, M) and can now capture NRW/RAW images.

 

The P330 also enables users to enhance their photography with the inclusion of various Scene Modes, as well as Nikon’s Easy Auto Mode for capturing beautiful imagery during scenic vacations, celebrations or everyday moments. Additionally, the camera incorporates Full HD video-recording with stereo sound, engaged with just a simple press of the dedicated video record button.

 

This high-performance camera comes with built-in GPS capabilities so photographers can easily log their most exotic travels by pinpointing the exact latitude and longitude where the image was captured.

 

Pricing and Availability

The COOLPIX A is scheduled to be available in March 2013 at Authorized Nikon Canada Dealers at a Manufacturer’s Suggested Retail Price (MSRP) of $1,149.95. Available in black and titanium silver.

 

The COOLPIX P330 is scheduled to be available in March 2013 at Authorized Nikon Canada Dealers at an MSRP of $399.95. Available in black.

 

The DF-CP1 Optical Viewfinder is scheduled to be available in March 2013 at Authorized Nikon Canada Dealers at an MSRP of $379.95.

 

The UR-E24 Adapter Ring and HN-CP18 will be sold together and are scheduled to be available in March 2013 at Authorized Nikon Canada Dealers at an MSRP of $119.95.

 

In order to give consumers a more effective way to understand the benefits of each COOLPIX camera, and to help users determine the best camera to fit their lifestyle, Nikon has segmented the COOLPIX series into five categories: Advanced Performance, Fun & Innovative, Ultra-Slim Zoom, Comfort Long Zoom and Budget Friendly. For more information about these and other COOLPIX cameras, please visit www.nikon.ca

 

Exclusive Canadian Warranty

Nikon Canada offers an exclusive two-year warranty for all COOLPIX digital cameras purchased from an Authorized Nikon Canada Dealer. Consumers’ investment is protected by Nikon Canada’s warranties with in-Canada service.

 

About Nikon

Nikon, At the Heart of the ImageTM, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR and HD-SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced cameras with interchangeable lens system. In 2012, production of NIKKOR lenses surpassed 75 million, creating a new milestone in Nikon’s heritage of superior optics. At the heart of every Nikon camera is Nikon's exclusive EXPEED, EXPEED 2 or EXPEED 3 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit www.nikon.ca.

 

1 WI-FI COMPATIBILITY

This camera’s Wi-Fi® capability using the WU-1a Wireless Mobile Adapter can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart devices running on the Android™ operating system. The Wireless Mobile Utility application must be installed on the device before it can be used with this camera. For compatibility and to download the application, please visit:

 

For iPhone®/iPad®/iPod Touch® <https://itunes.apple.com/en/app/wireless-mobile-adapter-utility/id554157010>

For AndroidTM Google PlayTM <https://play.google.com/store/apps/details?id=com.nikon.wu.wmau>

 

Apple, the Apple logo, iPhone, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

 

Android and Google Play are trademarks of Google Inc.

 

Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi Alliance.

 

Photos are available upon request and can be accessed in the Nikon Canada press room: http://en.nikon.ca/about-nikon/press-room/index.page.

 

Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area. Pricing is subject to change. Refer to www.nikon.ca for the latest pricing.

 

Twitter: http://www.twitter.com/NikonCanada

Facebook: http://www.facebook.com/NikonCanada

YouTube: http://www.youtube.com/NikonCanada

 

 

For more information:

Dianna Lai / Kara Merpaw                                                      

StrategicAmpersand                                                   

dianna@stratamp.com                                                                       

kara@stratamp.com