April 19, 2012

Simply Stunning: Nikon D3200 is the Simple Way to Chronicle Memories with Superior Image and HD Video Quality

Nikon D3200 provides new digital SLR shooters a powerful combination of effortless operation, 24.2-megapixel high-resolution and wireless connectivity to mobile devices

Mississauga, ON – Today, imaging leader Nikon Canada Inc. introduced the new 24.2-megapixel Nikon D3200 HD-SLR, a camera designed for the photography enthusiast ready to step up to a digital SLR or for the busy family memory-keeper with an active lifestyle who demands a camera that can keep pace. From low-light to fast action, whether indoors or outside, the D3200 delivers the amazing image quality for which Nikon is known. Whether new to photography or upgrading from a point-and-shoot, the D3200 features Nikon’s acclaimed instructive Guide Mode to help unleash the photographer in everyone. From candid action shots to flattering staged portraits, the Nikon D3200 provides the power to capture every moment easily with stellar image quality and in stunning Full HD (1080p) video.

 

Ready to tag along on any outing, the Nikon D3200’s compact and lightweight body makes it easy to pack for a short day trip or long haul. A host of advanced features, including a super high resolution 24.2-megapixel DX-format CMOS sensor, Full HD (1080p) video recording with full-time autofocus (AF) and 4 frames-per-second (fps) high-speed continuous shooting mode, prepares the D3200 for challenging lighting conditions and fast-paced action. Also, Nikon D3200 users will be able to take advantage of the new WU-1a Wireless Mobile Adapter. When connected to the camera, this optional adapter can wirelessly send images to mobile devices like smartphones and tablets, preview an image before shooting and control the camera from a remote location.

 

“Moving from a compact digital camera to a digital SLR or HD SLR can be an intimidating experience for anyone,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “The Nikon D3200 eases and simplifies that transition by combining easy-to-use functionality, superior image quality and effortless connectivity for a camera that answers the call for a capable, entry-level HD-SLR that can keep up with the whole family.”

 

Stunning Images to Last a Lifetime

The new D3200 delivers outstanding image quality no matter the user’s skill level by leveraging Nikon’s renowned technologies. The new 24.2-megapixel DX-format CMOS sensor allows for incredibly sharp images with stunning detail and minimal noise, while Nikon’s EXPEED 3™ Image Processing engine helps to create clear, lifelike images and videos with vivid colours and smooth tonal gradations.

 

The Nikon D3200 performs impressively in low-light, affording the ability to shoot with confidence even during night games or school plays. With a native ISO range that extends from ISO 100 to 6400, the D3200 can also be expanded to a high ISO 12,800 for extreme low-light situations to produce previously impossible photos. Additionally, Nikon’s Scene Recognition System works in tandem with the 3D Colour Matrix Metering II to recognize factors such as colour and brightness for balanced exposures, accurate AF, faithful white balance and beautiful flash photos. 

 

Effortless Operation

Novice HD-SLR photographers and those looking to expand their repertoire of shooting techniques will appreciate the Nikon D3200’s Guide Mode, which provides step-by-step photo instructions for capturing amazing images. Easily accessible through the Mode Dial found on top of the camera body, the Guide Mode walks beginning users through the process of setting-up, shooting, viewing and deleting images. Due to its ability to engage users to find out what kind of creative photo technique they would like to learn, the Guide Mode has been widely acclaimed for building confidence and giving users tools to create amazing images. As more people discover the benefits of replacing their camcorder with an HD-SLR, Guide Mode also steers users to the best video settings to create home movies with blockbuster flair. For those with a more advanced skill level, Guide Mode features helpful Assist Images that serve as a visual reference to inspire users and illustrate the desired result, while guiding them through easy-to-follow techniques.

 

Further taking the guesswork out of photography, the D3200 also includes six Scene Modes. Photographers can set the Mode Dial to Portrait, Landscape, Child, Sports, Close-Up or Night Portrait, and the D3200 will automatically adjust camera settings for an optimal result in a variety of conditions.

 

Beautiful Home Movies in Full HD

When images alone can’t tell the whole story, the Nikon D3200 offers the full HD experience of high quality 1080p video. Users can create memorable, cinematic quality videos at 24 or 30 fps, and easily share HD content online with friends and family or on their own HDTV via the HDMI output.

 

Continuing down the path that its predecessor the Nikon D3100 began, the D3200 implements full-time AF during video recording to help capture crisp video even during the most action-packed situations. To boost the production value of any home video, the camera offers manual or automatic exposure control, and an input to attach an external stereo microphone such as the compact ME-1 Stereo Microphone. Furthermore, the D3200 offers other HD-SLR advantages including the ability to create a shallow depth of field, superb low-light video performance and NIKKOR lens versatility.

 

Capturing videos on the D3200 is simple, even when in Live View. With a dedicated video record button and easy access to the Live View switch, users can capture video clips before the moment is gone. Additionally, videos play with astonishing detail and clarity on the D3200’s 3-inch, high-resolution 921,000-dot LCD screen.

 

A Camera to Keep Pace with an Energetic Existence
An active lifestyle requires a capable camera that is ready at a moment’s notice, and the Nikon D3200 packs powerful technology to tackle just about any challenge. Delivering up to 4 fps in high-speed continuous shooting mode, the D3200 helps ensure that important, spontaneous easy-to-miss memories are captured, from a baby’s first smile to a game-winning grand slam. Additionally, the D3200’s advanced 11-point AF system allows the user to find and keep focus while maintaining a clear view of that subject. This focusing system is ideal for capturing tricky subjects like a dancer mid-leap during a big recital or a dive for a line drive at centre field.

 

The Nikon D3200’s power is amplified when combined with the versatility of Nikon’s legendary NIKKOR optics and powerful accessories. Compatible with Nikon’s dedicated DX-format lenses and more than 50 FX-format lenses as well as Nikon’s Speedlight system, the Nikon D3200 puts creativity at the user’s fingertips. The optional WU-1a Wireless Mobile Adapter for D3200 allows the connected user to easily share photos taken with the camera to an AndroidÔ platform-based smartphone or tablet, so friends and family can enjoy the moment almost as quickly as it happens.* Android platform users are able to wirelessly transfer images from the camera to a mobile device, preview the image before shooting photos, and even remotely control the camera from up to 14.9 metres. An application for use with an Android platform smartphone (2.3 series) or tablet (3.x series) is expected for release in May 2012. ** An application for the iPhone® and iPad® mobile digital devices is expected for release in Fall 2012.***

 

Price and Availability
The Nikon D3200 outfit with the versatile AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR image stabilization lens is scheduled to be available at Authorized Nikon Canada Dealers in late April 2012 at a Manufacturer’s Suggested Retail Price (MSRP) of $749.95. It is available in black and red.

 

The optional WU-1a Wireless Mobile Adapter is scheduled to be available at Authorized Nikon Canada Dealers in late May 2012 at an MSRP of $69.95.

 

Exclusive Canadian Warranty

Nikon Canada offers a two-year warranty for the D3200 purchased from an Authorized Nikon Canada Dealer. Additionally, Nikon Canada offers a five-year warranty for all NIKKOR lenses purchased from an Authorized Nikon Canada Dealer. Consumer’s investment is protected by Nikon Canada’s warranties with in-Canada service.

 

About the NIKKOR Brand

With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the ultra-wide 10-24mm to the super telephoto 600mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which are precision-crafted to the most exacting standards in Nikon’s own glassworks. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the “Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.

 

About Nikon

Nikon, At the Heart of the ImageTM, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 J1 and V1 advanced cameras with interchangeable lens system. At the heart of every Nikon camera is Nikon's Exclusive EXPEED, EXPEED 2 or EXPEED 3 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit www.nikon.ca.

 

Photos are available upon request.

 

* Android is a trademark of Google Inc.

** The Wireless Mobile Adapter Utility Application must be installed on the smart device before it can be used with the WU-1a Wireless Mobile Adapter connected to the D3200.

*** iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and other countries.

 

Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area. Pricing is subject to change. Refer to www.nikon.ca for the latest pricing.

 

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For more information:

Dianna Lai/Andrew Gouveia                    
StrategicAmpersand Inc.
905-625-9910    

dianna@stratamp.com                   

andrew@stratamp.com