August 24, 2011

Nikon Sets the Trend and Raises Performance Standard with Four New COOLPIX S-Series Cameras

Nikon expands product line-up to offer more super zoom capabilities, fashion-forward designs, built-in projectors and Apple® iOS compatibility

Mississauga, ON – Today, Nikon Canada further expanded its COOLPIX product line by introducing four new digital cameras to the COOLPIX S-Series family. Built to address the lifestyle and needs of the active social user, the new COOLPIX S-Series digital cameras deliver enhanced zoom ranges, new ways to share photos and HD videos, and Nikon core technologies such as Vibration Reduction (VR) and EXPEED C2™ digital image processing.

 

Expanding on the ultra compact super zoom category, the new COOLPIX S8200 and COOLPIX S6200 deliver high-performance zoom with quality NIKKOR optics, while the new COOLPIX S1200pj offers a unique way to share content with a 20-lumen built-in projector and iPhone® compatibility. The stylish COOLPIX S100 features an enhanced organic LED (OLED) touch screen and chic design that’s fun and easy to use. Additionally, some of these new products are available in a variety of vibrant colours to match any personal style and budget.

 

The new COOLPIX S-series cameras combine Nikon’s renowned image quality and superior technologies in slim, stylish bodies for connected users who love to share their memories with others,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada. “With easy-to-use features and fun capabilities, these cameras inspire consumers to shoot, record and share, while reflecting their personal style.”

 

Great Photos and Movies Made Easy with COOLPIX Technology

The new COOLPIX S8200, COOLPIX S6200, COOLPIX S100 and COOLPIX S1200pj incorporate Nikon’s world-class NIKKOR lenses and deliver accurate detail and brilliant colour. Powered by Nikon’s EXPEED C2™ digital image processing engine, they produce high-quality pictures with stunning tones and sharpness.

 

All four COOLPIX cameras include Scene Auto Selector or Easy Auto Mode, which allows the camera to automatically recognize the shooting situation and adjust camera settings accordingly to produce the best pictures possible. To capture flattering portraits, the new S-Series cameras all feature the Nikon exclusive Smart Portrait System, which incorporates a series of automatic functions including In-Camera Red-Eye Fix™, Face-Priority AF, Face Priority AE, Smile Mode, Blink Warning and Skin Softening to flatter even the most camera-shy subject. Additionally, the new COOLPIX S8200 and S100 offer Nikon’s Easy Panorama Mode, which delivers dynamic panorama photos with a single press of the shutter button.

 

The COOLPIX S8200 and COOLPIX S6200: The New Standard for Compact Zoom

The new COOLPIX S8200 ups the ante of pocketable super zooms with an impressive 14x Optical Zoom-NIKKOR ED glass integrated into a surprisingly compact body (approximately 33mm deep). To help optimize images in challenging lighting conditions, the COOLPIX S8200 utilizes a 16.1-megapixel backside illumination (BSI) CMOS sensor for fast and responsive speed and exceptional low-light performance. The COOLPIX S8200’s speedy performance is accelerated by its high-speed continuous shooting capability that captures five shots at up to six frames-per-second (fps), as well as a pre-shooting cache that records images before releasing the shutter to capture the action faster than a user’s reflexes. And with the bright 3.0-inch (921,000-dot) LCD display, photos are quickly and easily composed, captured and edited. From fast-paced action shots to lively out-on-the-town captures, the COOLPIX S8200 helps to ensure that users don’t miss a moment.

 

The COOLPIX S8200 also features Full HD (1080p) video with stereo sound and amazing optics that empower users to create movies with confidence. Consumers have the ability to zoom during recording, and can take advantage of a host of Special Effects (when shooting movies and stills) and Filter Effects (in playback mode for still images), including Selective Colour and Fisheye Effect.

 

Rounding out the new super zoom line-up is the COOLPIX S6200. Built with a super slim body (approximately 25mm thick) and packing a versatile 10x Optical Zoom-NIKKOR ED glass lens, the COOLPIX S6200 is an easy-to-carry, yet stylish solution for capturing memorable images in an instant. With its 16.0-megapixel resolution, VR system to eliminate blur, HD (720p) movie recording, large 2.7-inch LCD display and diverse selection of Special Effects, creating unforgettable photos and movies is a breeze.

 

The COOLPIX S8200 is scheduled to be available in limited distribution through Authorized Nikon Canada Dealers in mid-September 2011 at a Manufacturer’s Suggested Retail Price (MSRP) of $329.95. It is available in black and red.

 

The COOLPIX S6200 is scheduled to be available at Authorized Nikon Canada Dealers in mid-September 2011 at an MSRP of $229.95. It is available in red, blue and black.

 

The COOLPIX S1200pj: Share with Flair

Building on award-winning innovations from its predecessors, the COOLPIX S1200pj enables a new level of content-sharing with a powerful 20-lumen built-in projector. For added versatility, the COOLPIX S1200pj can be connected to an iPhone®, iPad® or iPod touch®, thereby allowing users to project images and movies stored on these devices. In addition, the camera maintains the ability to project content from a computer, such as presentations and multimedia. The COOLPIX S1200pj also offers improved operability including illuminated icons and raised controls for easier access, even in the dark. Projecting an image up to 60 inches wide, the COOLPIX S1200pj makes a big impression, whether at a business meeting or at the centre of a party.

 

The COOLPIX S1200pj offers must-have features to capture great photos and movies including 14.1-megapixel resolution, 5x Optical Zoom, HD (720p) movie capture with stereo sound and a 3-inch LCD screen display to help compose at the touch of a finger. Users can also add artistic touches to their images with a variety of Special Effects and Filter Effects. Compact enough to slip into a pocket, the COOLPIX S1200pj goes wherever life takes you.

 

The COOLPIX S1200pj is scheduled to be available in limited distribution through Authorized Nikon Canada Dealers in mid-September 2011 for an MSRP of $429.95. It is available in black.

 

The COOLPIX S100: Smart Features, Beautiful Design

Beauty is now in the hand of the beholder with the stylish COOLPIX S100. The slender COOLPIX S100 has a large and strikingly bright 3.5-inch, 819,000-dot OLED touch screen with an enhanced user interface, so images and movies pop when playing them back. The COOLPIX S100 is a stand-out camera for those who strive to stand out themselves.

 

For the trendsetting user who requires the latest and greatest technology, the COOLPIX S100 features a 16.0-megapixel BSI CMOS sensor, 5x Optical Zoom and Full HD (1080p) recording with stereo sound for impressive images and movies even in low-light conditions. For the creatively inclined, the COOLPIX S100 offers a wide selection of Filter Effects and 3D-image recording capability.

 

The COOLPIX S100 is scheduled to be available in limited distribution through Authorized Nikon Canada Dealers in mid-September 2011 for an MSRP of $299.95. It is available in red and black. 

 

* iPhone®, iPad® and iPod® Touch are registered trademarks of Apple Inc.

 

Exclusive Canadian Warranty

Nikon Canada offers an exclusive two-year warranty for all COOLPIX digital cameras purchased from an Authorized Nikon Canada Dealer. Consumers’ investment is protected by Nikon Canada’s warranties with in-Canada service.

 

About Nikon

Nikon, At the Heart of the ImageTM, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive EXPEED™ or EXPEED™ 2 advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Dealer, visit www.nikon.ca.

 

**Photos are available upon request

 

Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area. Pricing is subject to change. Refer to www.nikon.ca for the latest pricing.

 

To see the full range of Nikon COOLPIX cameras and digital SLRs, visit www.nikon.ca.

 

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For more information:

Dianna Lai/Andrew Gouveia                    
StrategicAmpersand Inc.
905-625-9910    

dianna@stratamp.com                   

andrew@stratamp.com