January 5, 2015

Inspired photos with flair, ready to share: New Nikon D5500 HD-SLR helps creatively capture moments that matter

Alongside the compact and versatile Nikon D5500, Nikon announces the expansion of legendary NIKKOR lens lineup with the AF-S DX NIKKOR 55-200mm f/4-5.6G ED VR II ZOOM and AF-S NIKKOR 300mm f/4E PF ED VR Telephoto lenses

Mississauga, ON

Mississauga, ON (January 5, 2015) - Today, Nikon Canada announced its latest DX-format HD-SLR, the Nikon D5500, a lightweight yet powerful camera that offers a robust feature set, built-in Wi-Fi connectivity and the ability to capture incredible photos and HD video with ease. An ideal entry-level HD-SLR for creative photographers ready to take their storytelling to a new level, the D5500 sports an impressive arsenal of imaging technology, including a 24.2-megapixel CMOS sensor with no optical low-pass filter (OLPF) and a new 3.2-inch Vari-angle touch operation LCD display. All of this and more is packed into a new monocoque design that makes the camera one of Nikon’s lightest and most convenient-to-carry HD-SLRs. Nikon has also expanded its already impressive line of NIKKOR lenses with two new additions, the versatile AF-S DX NIKKOR 55-200mm f/4-5.6G ED VR II ZOOM lens for DX-format shooters and the FX-format AF-S NIKKOR 300mm f/4E PF ED VR Telephoto lens, a lens with advanced Phase Fresnel optics for lightweight super-telephoto performance.


“Whether capturing an unforgettable sunset or the game-winning goal, the Nikon D5500 was designed to foster creativity and provide the tools any budding photographer needs to easily capture and share amazing images and HD video,” said Amanda Mohammed, Communications and Nikon Professional Services Manager at Nikon Canada. “Additionally, the new  AF-S DX NIKKOR 55-200mm f/4-5.6G ED VR II ZOOM and AF-S NIKKOR 300mm f/4E PF ED VR Telephoto lenses reaffirm Nikon’s steadfast commitment to expanding the NIKKOR lens lineup with versatile additions for both DX- and FX-format HD-SLR shooters.”

Tell a Story with Breathtaking Quality

The Nikon D5500 makes no sacrifices when it comes to image quality, featuring a 24.2-megapixel CMOS sensor, capable of rendering amazingly sharp and tonally rich images and HD video. The removal of the sensor’s OLPF allows for an impressive level of detail and sharpness from an affordable HD-SLR, while the addition of the EXPEED 4 image processing engine works to improve overall speed and performance in a variety of shooting situations. When shooting in low-light, D5500 users can also take advantage of an expanded wide-ranging ISO spanning 100-25,600, making it easy to capture great images even when light is scarce. Alongside Nikon’s impressive arsenal of NIKKOR lenses, the D5500 is a powerful imaging tool capable of incredible image quality, whether shooting flattering portraits or stunning HD video.


Compact, Portable and Ready to Share

To capture the perfect moment, it’s essential to have a camera that’s ready to go anywhere. One of Nikon’s smallest-ever HD-SLRs, the Nikon D5500 is compact (4.9 x 3.8 x 2.8 in.) and surprisingly lightweight (14.8 oz.), making it the ideal HD-SLR for users constantly on the go. Ergonomically designed, the camera also features a new monocoque structural skin that’s durable, lightweight and comfortable to hold.


Nikon Snapbridge® describes the experience of quickly and easily sending photos wirelessly from your Wi-Fi1 enabled Nikon DSLR, Nikon 1 or COOLPIX camera to a compatible smartphone or tablet for times when a great moment is captured and ready to be shared. The D5500 sports built-in Wi-Fi that allows users to easily share high-quality images with friends. Simply shoot, tag and share great moments with the quality they deserve. Additionally, users can utilize their smart devices to shoot remotely – ensuring that even the photographer doesn’t have to miss out on the next group photo.


Capture and Create with a Touch of Class

The D5500 also offers the ultimate in control and is Nikon’s first ever HD-SLR with touch operation. An incredibly sharp 3.2-inch Vari-angle LCD monitor helps photographers discover new shooting perspectives for both stills and HD video. Intuitively designed for easy menu navigation and intelligent operation, the D5500 allows the user to choose their focus point via Touch AF, pinch in to check focus and even activate the shutter with the touch of a fingertip. Additionally, a new Fn (Function) touch feature gives one-touch access to important settings like AF point selection, aperture, ISO sensitivity, AF area mode and more.


The adjustable 3.2-inch Vari-angle LCD screen also allows the photographer to capture images and video from exciting new perspectives, easily shooting above the crowd at a dance recital, getting on a toddler’s level to capture first steps or simply taking a creative “selfie.” The D5500 helps the budding photographer easily compose, shoot and review each image or video in high-resolution (1,037k dot), helping preserve the moments that matter most.


Never Miss the Perfect Moment

The D5500 is equipped with the latest imaging technology to help tell every story with effortless focus, speed and motion. It features a powerful and precise 39-point autofocus (AF) system with 9 cross-type sensors that quickly locks on to even the fastest moving subjects to render beautifully focused images. Whether photographing fast-moving subjects in the championship game or the kids in the backyard, users can select from a variety of advanced focus modes, including 3D Tracking to track a moving subject. Paired with the camera’s 2,016-pixel RGB sensor and Nikon’s Scene Recognition System, the D5500 recognizes and follows each subject in nearly any lighting condition, while continuous shooting up to approximately 5 frames-per-second (fps) makes it possible to capture every fleeting moment.


When the moment is better conveyed through motion, users can also tell their stories with smooth Full HD 1080/60p video with Full-Time AF and stereo sound for a cinema-like experience. The D5500 offers a wealth of creative options, including 16 unique Scene Modes that choose the right settings for a variety of common shooting scenarios. Super Vivid, POP and Photo illustration have been added as Effects Modes and Picture Controls have been enhanced by adding a “Flat” option. These settings now have a 0.25-step adjustment and an expanded “brightness” range to ±1.5 available for photographers who want to completely customize the look and feel of their images and video.


An Affordable Companion Telephoto Lens for DX-Format Shooters

In addition to Nikon’s standard retractable design AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR II kit lens, Nikon has added the ideal companion 3.6x zoom lens to help take DX-format photographers from wide-angle to telephoto with ease. Compact and lightweight, the new retractable design AF-S DX NIKKOR 55-200mm f/4-5.6G ED VR II ZOOM lens is great for capturing sports, people or school events, and presents an affordable way to get closer to the action. The lens also features three stops of VR image stabilization2 and core NIKKOR technologies including a Silent Wave Motor (SWM) that helps ensure quiet and precise AF operation.


Smaller, Lighter, Faster Telephoto

Nikon has also introduced the AF-S NIKKOR 300mm f/4E PF ED VR Telephoto lens, the world’s lightest 300mm full-frame fixed focal length AF lens,3 which is nearly 30 per cent shorter and 1.5 lbs. lighter than its predecessor. Extremely easy to handle and built to suit the needs of serious photographers in the field, the AF-S NIKKOR 300mm f/4E PF ED VR Telephoto lens utilizes Phase Fresnel optical technology to help correct chromatic aberration and reduce the overall size and weight of the lens, making it easy to pack for any assignment. Capable of producing tack-sharp images and beautiful background blur at a distance, Nikon’s newest FX-format lens features four and a half stops of VR image stabilization, a VR Sport mode, VR tripod detection as well as several of the latest NIKKOR optical technologies including electromagnetic aperture control, a Silent Wave Motor for quiet AF operation, ED glass for further controlling chromatic aberrations and Nano Crystal Coat for superior image quality.


Price and Availability
The Nikon D5500 will be available on February 5, 2015 at Authorized Nikon Canada Dealers at a Manufacturer’s Suggested Retail Price (MSRP) of $869.95 (body only). Available in black.


The Nikon D5500 kitted with the AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR II lens will be available on February 5, 2015 at Authorized Nikon Canada Dealers at an MSRP of $999.95.* Available in black.


The Nikon D5500 kitted with the AF-S DX NIKKOR 18-140mm f/3.5-5.6G ED VR lens will be available in on February 5, 2015 at Authorized Nikon Canada Dealers at an MSRP of $1,099.95.* Available in black.


The AF-S DX NIKKOR 55-200mm f/4-5.6G ED VR II ZOOM lens will be available at Authorized Nikon Canada Dealers on February 5, 2015 for an MSRP of $349.95.*


The AF-S NIKKOR 300mm f/4E PF ED VR Telephoto lens will be available at Authorized Nikon Canada Dealers on January 29, 2015 for an MSRP of $2,199.95.*


Exclusive Canadian Warranty

Nikon Canada offers a two-year warranty for the Nikon D5500 purchased from an Authorized Nikon Canada Dealer. Additionally, Nikon Canada offers a five-year warranty for all NIKKOR lenses purchased from an Authorized Nikon Canada Dealer. Consumer’s investment is protected by Nikon Canada’s warranties with in-Canada service.


About the NIKKOR Brand

With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the ultra-wide 10-24mm to the super telephoto 800mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which are precision crafted to the most exacting standards in Nikon’s own glassworks. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.


About Nikon

Nikon, At the Heart of the Image™, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR and HD-SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced cameras with interchangeable lens system. In 2013, Nikon Corporation celebrated the 80th anniversary of the launch of its NIKKOR brand of photographic lenses, and announced the production of more than 85 million NIKKOR lenses in 2014, creating a new milestone in Nikon’s heritage of superior optics. At the heart of every Nikon camera is Nikon's exclusive EXPEED, EXPEED 2, EXPEED 3, EXPEED 4 or EXPEED 4A advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit www.nikon.ca.


Photos are available upon request and can be accessed in the Nikon Canada press room: http://en.nikon.ca/about-nikon/press-room/index.page.


*Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area. Pricing is subject to change. Refer to www.nikon.ca for the latest pricing.


Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the manufacturer.


1. Cameras having Wi-Fi® capability can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart devices running on the Android™ operating system. The application can be downloaded free of charge from Google Play™ or the Apple App Store.


For use with Android or iOS mobile devices, please refer to mobile device compatibility and available features at https://play.google.com/store/apps/details?id=com.nikon.wu.wmau&hl=en (Android) or https://itunes.apple.com/en/app/wireless-mobile-adapter-utility/id554157010 (iOS).


Android and Google Play are trademarks of Google, Inc. 

iPhone, iPad and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries.


Apple, the Apple logo, iPhone, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. APP Store is a service mark of Apple Inc.


Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi Alliance.


2. Based on CIPA Standard. This value is achieved when FX-format compatible lenses are attached to a FX-format digital SLR camera and zoom lenses are set at the maximum telephoto position.


3. Statement based on Nikon research as of January 5, 2015


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Steve Gold / Cindy Watson                                         

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